Product Sales Manager-CMS Sales (Corporate Banking)

IDFC FIRST Bank; Chennai District; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

IDFC FIRST Bank is seeking a Product Sales Manager – Cash Management to drive transaction banking and liability product sales across Wholesale Banking segments. You will acquire new clients, deepen relationships, and contribute to CASA growth and fee income through effective cross‑selling of cash management solutions.

The role requires strategic thinking, strong client engagement, and cross‑functional collaboration to enhance offerings and deliver seamless service.

Qualifications

• Bachelor’s degree required.
• 6–9 years of relevant experience in cash management, transaction banking, or product sales.
• Strong understanding of transaction banking products and market dynamics.

Responsibilities

• Manage transaction banking requirements for clients and maintain regulatory relationships.
• Identify and activate high‑potential clients for transaction banking services.
• Drive growth in current account balances and fee‑based income.
• Provide input to product and strategy teams to enhance offerings.
• Develop and execute business strategies for product development, sales, and service delivery.
• Train Relationship Managers on new cash and trade products.
• Collaborate with internal stakeholders for seamless execution and client servicing.
• Benchmark competition and gather market intelligence to refine offerings.
• Work with Product and Operations teams to re‑engineer processes and enhance client stickiness.
• Identify and build strategic alliances across segments to deliver innovative solutions.
• Support implementation of client deals and resolve transactional queries.

Skills

Transaction banking knowledge

Client engagement

Relationship management

Strategic thinking

Cross-functional collaboration

Effective communication

Education

Bachelor’s degree in Engineering, Technology, Mathematics, Commerce, Arts, Science, Business, Computers, or Management

Job description

Job Requirements

About the Role

The Product Sales Manager – Cash Management will be responsible for driving transaction banking and liability product sales across Wholesale Banking segments including Corporate, NBFC, FI, and Government Banking. The role focuses on acquiring new clients, deepening existing relationships, and contributing to CASA growth and fee income through effective cross‑selling of cash management solutions.

Key Responsibilities

Primary Responsibilities

• Manage transaction banking requirements for clients and maintain regulatory relationships.
• Identify and activate high‑potential clients for transaction banking services.
• Drive growth in current account balances and fee‑based income.
• Provide strategic inputs to product and strategy teams for enhancing transaction banking offerings.
• Develop and execute business strategies for product development, sales, and service delivery.
• Train Relationship Managers on new cash and trade products.
• Collaborate with internal stakeholders for seamless execution and client servicing.
• Benchmark competition and gather market intelligence to refine offerings.
• Work with Product and Operations teams to re‑engineer processes and enhance client stickiness.

Secondary Responsibilities

• Identify and build strategic alliances across segments to deliver innovative solutions.
• Support implementation of client deals and resolve transactional queries.

What We Are Looking For

Education

• Bachelor’s degree in Engineering, Technology, Mathematics, Commerce, Arts, Science, Business, Computers, or Management

Experience

• 6–9 years of relevant experience in cash management, transaction banking, or product sales

Skills and Attributes

• Strong understanding of transaction banking products and market dynamics
• Proven ability to drive CASA and fee income growth
• Excellent client engagement and relationship management skills
• Strategic thinking with execution focus
• Effective communication and cross‑functional collaboration abilities

Key Success Metrics

• Growth in CASA balances and fee income
• Successful onboarding and activation of transaction banking clients
• High client satisfaction and product adoption