Product Marketing Manager

Otipy Internet Pvt. Ltd.; Gurugram District; Presencial; INR 1 000 000 - 1 500 000; Tempo integral

Resumo da oferta

A leading product marketing company in Gurugram District is seeking a Product Marketing Manager to develop and execute marketing strategies. The ideal candidate should have at least 5 years of experience, particularly in B2B product marketing, and a strong background in developing market strategies. The role requires excellent communication skills and the ability to collaborate with cross-functional teams to drive product awareness and demand in the market.

Qualificações

• 5 years prior experience in a similar position.
• Proven experience creating comprehensive marketing plans.
• Excellent English communication skills.

Responsabilidades

• Develop product positioning and messaging that resonates with customers.
• Create educational product and solution content.
• Conduct market, customer, and competitive analysis.
• Provide sales tools and training.
• Implement strategies to drive product awareness and demand.
• Act as a company spokesperson for the product.

Conhecimentos

B2B Product Marketing

Market Analysis

Content Development

Sales Enablement

Demand Generation

Cross-functional Leadership

Formação académica

BA/BS (MBA Preferred)

Descrição da oferta de emprego

We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
• Demand generation – Develop and implement strategies to drive product awareness and demand
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product

Requirements

• BA / BS (MBA Preferred) with 5 years prior experience in a similar position
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing