Marketing Manager

MindInventory; India; On-site; INR 2,800,000 - 5,500,000; Full time

Job summary

CollabCRM is seeking an experienced Product Marketing leader to drive GTM and growth for a B2B SaaS portfolio in India. You will shape messaging, positioning, and campaigns, working with Product, Sales, and Design to translate complex features into compelling customer benefits.

You will lead demand generation across digital channels and create compelling collateral while monitoring performance metrics and ROI. A strategic, results-driven leader is required.

Qualifications

• Proven success in product marketing for B2B SaaS.
• Strong GTM and cross-functional leadership.
• Solid understanding of marketing analytics and ROI.

Responsibilities

• Develop and execute product marketing strategies aligned with business objectives, product roadmap, target markets, and revenue goals.
• Own the GTM strategy for new product launches, major features, product updates, and market expansion.
• Conduct market research, competitor analysis, customer research, and industry trend analysis to identify market opportunities and positioning gaps.
• Define clear product positioning, messaging, value propositions, and differentiation for different customer segments.
• Collaborate with Product, Sales, BD, Content, SEO, Design and Engineering to ensure consistent product communication.
• Create and manage product marketing collateral including product pages, brochures, presentations, case studies, sales decks, videos, blogs and whitepapers.
• Develop buyer personas, journeys, ICPs, and segmentation strategies for targeted campaigns.
• Lead product-focused content and demand-generation campaigns across digital channels (website, LinkedIn, email, webinars, paid campaigns).
• Collaborate with Sales and BD to develop sales enablement materials, pitch decks, battle cards, objections, and product demos.
• Translate complex features into customer benefits and compelling marketing messages.
• Monitor KPI-driven results: lead quality, conversion, pipeline contribution, ROI; adjust plans accordingly.
• Gather customer feedback, market insights, and competitive intelligence to refine strategies.
• Plan and execute product launches and integrated campaigns from strategy to post-launch analysis.
• Identify opportunities for cross-selling, upselling, adoption, retention and expansion.
• Coordinate external agencies, vendors, freelancers, and marketing partners.

Skills

10+ years exp

B2B SaaS

IT products

Technology marketing

Job description

• Experience: 10+ years of experience in Product Marketing, B2B SaaS, IT products, or technology-driven product marketing.
• Develop and execute product marketing strategies aligned with business objectives, product roadmap, target markets, and revenue goals.
• Own the go-to-market (GTM) strategy for new product launches, major features, product updates, and market expansion.
• Conduct market research, competitor analysis, customer research, and industry trend analysis to identify market opportunities and positioning gaps.
• Define clear product positioning, messaging, value propositions, and differentiation for different customer segments.
• Work closely with Product, Sales, Business Development, Content, SEO, Design, and Engineering teams to ensure consistent product communication.
• Create and manage product marketing collateral, including product pages, brochures, presentations, case studies, sales decks, product videos, blogs, whitepapers, and comparison materials.
• Develop buyer personas, customer journeys, ICPs, and segmentation strategies to support targeted marketing campaigns.
• Lead product-focused content and demand-generation campaigns across digital channels, including website, LinkedIn, email, webinars, and paid campaigns.
• Collaborate with the Sales and BD teams to develop sales enablement materials, pitch decks, battle cards, objection-handling documents, and product demos.
• Translate complex technical product features into clear, customer-focused business benefits and compelling marketing messages.
• Monitor product and campaign performance using KPIs, analytics, lead quality, conversion rates, pipeline contribution, and ROI.
• Work with the product team to gather customer feedback, market insights, and competitive intelligence and convert them into actionable marketing strategies.
• Plan and execute product launches and integrated marketing campaigns from strategy through execution and post-launch analysis.
• Identify opportunities for cross-selling, upselling, product adoption, customer retention, and expansion.
• Manage and coordinate external agencies, vendors, freelancers, and marketing partners when required.
• Stay updated with AI, SaaS, CRM, enterprise software, emerging technologies, and digital marketing trends relevant to the company's product portfolio.
• Lead and mentor the product marketing team and ensure timely execution of marketing initiatives.
• Strong understanding of B2B marketing, SaaS/product lifecycle, demand generation, digital marketing, and customer acquisition strategies.
• Excellent communication, presentation, analytical, strategic thinking, stakeholder management, and leadership skills.