Assistant Manager - Marketing - B2B & GTMT

Healthkart; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Healthkart in Gurugram is seeking a marketing professional to develop and execute marketing strategies and campaigns for GTMT and B2B channels, driving brand awareness and business growth.

You will plan trade marketing initiatives, manage POSM and promotions, work with Sales, Category, Creative, and Operations, and track ROI with dashboards.

Responsibilities

• Develop and execute marketing strategies and campaigns for GTMT and B2B channels.
• Plan and manage trade marketing initiatives, promotions, activations, and visibility programs.
• Collaborate with Sales, Category, Creative, and Operations to execute marketing plans.
• Develop channel-specific marketing plans from market trends and insights.
• Manage POSM, branding, and promotional materials for GTMT and B2B channels.
• Support product launches, campaigns, events, and activation programs.
• Track campaign performance, ROI, and sales impact; recommend improvements.
• Conduct market and competitor analysis to identify opportunities.
• Coordinate with internal teams and external agencies for timely execution.
• Prepare MIS and dashboards for reviews.

Job description

Job description :

• Develop and execute *marketing strategies and campaigns* for GTMT and B2B channels to drive brand awareness, customer engagement, and business growth.
• Plan and manage *trade marketing initiatives, promotions, activations, and visibility programs* across assigned channels.
• Work closely with *Sales, Category, Creative, and Operations teams* to ensure effective execution of marketing plans.
• Develop *channel-specific marketing plans* based on market trends, customer insights, and business objectives.
• Manage *POSM, branding, merchandising, and promotional materials* to improve product visibility across GTMT and B2B channels.
• Support *new product launches, campaigns, events, and market activation programs* across relevant channels.
• Track *campaign performance, ROI, sales impact, and market effectiveness*, and recommend improvements.
• Conduct *market and competitor analysis* to identify new opportunities and strengthen the brand presence.
• Coordinate with internal teams and external agencies/vendors for *timely execution of marketing initiatives*.
• Prepare *MIS, campaign reports, budgets, and performance dashboards* for regular business reviews.