Product Marketing

Newgen; Dadri; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Newgen is seeking a Product Marketing Go-to-Market (GTM) Lead to drive commercialization of its products globally. The role spans positioning, messaging, launch execution, demand generation, and revenue acceleration, acting as a bridge between Product, Sales, Marketing, Analyst Relations, and Customer Success.

The incumbent will own end-to-end GTM lifecycle, including ICP development, buyer journeys, and cross-market playbooks, with a strong focus on pipeline quality and market adoption.

Qualifications

• MBA in Marketing or related discipline preferred.
• 5-15 years of experience in Product Marketing, Go-to-Market, or related roles.
• Experience launching enterprise software products across global markets.
• Strong storytelling and presentation skills with the ability to influence stakeholders.

Responsibilities

• Define and execute global GTM strategies for products, solutions, and market offerings.
• Develop launch plans including positioning, pricing inputs, messaging, and sales readiness.
• Create and maintain sales enablement assets, battle cards, and competitive differentiators.
• Monitor market intelligence and adapt messaging across geographies to maximize pipeline and revenue.

Skills

Marketing Management

Product Strategy

Education

MBA in Marketing

Job description

Job Title: Product Marketing Go-to-Market (GTM)

Location: Noida, India

The Product Marketing Go-to-Market (GTM) Lead will be responsible for driving the commercialization of Newgens products and solutions across global markets. The role serves as the strategic bridge between Product Management, Sales, Marketing, Analyst Relations, Customer Success, and Regional Marketing to ensure every product is positioned effectively, launched successfully, adopted by customers, and contributes meaningfully to pipeline and revenue growth. This is a highly cross-functional leadership role responsible for product positioning, messaging, market intelligence, product launches, sales enablement, demand generation strategy, and GTM execution. The incumbent will own the end-to-end GTM lifecycle from defining value propositions and buyer journeys to influencing pipeline creation and accelerating market adoption.

Responsibilities

• Product Strategy Positioning: Develop compelling product positioning, messaging, and value propositions for enterprise buyers. Build differentiated narratives for products, platforms, and industry solutions. Translate complex technology capabilities into business outcomes and customer value. Create messaging frameworks tailored to CXOs, business users, IT leaders, and line-of-business stakeholders. Develop vertical-specific messaging across Banking, Insurance, Government, Healthcare, Manufacturing, and Shared Services.
• Go-to-Market Strategy: Define and execute global Go-to-Market strategies for products, solutions, and new market offerings. Develop launch plans covering positioning, pricing inputs, packaging recommendations, messaging, sales readiness, and customer communication. Create GTM strategies for new products, AI capabilities, accelerators, industry solutions, and platform enhancements. Partner with regional marketing teams to localize GTM plans across geographies. Build repeatable GTM frameworks that can be adopted globally. Own the complete product marketing portfolio, including: Product brochures, Solution brochures, Datasheets, Sales presentations, Product videos, Product web pages, Industry solution decks, Customer presentations, Product demos and demo narratives, Use cases, Solution briefs, Whitepapers, Thought leadership assets, Customer success stories, Battle cards, FAQs, Analyst briefing material. Product Launch Management, Demand Generation Pipeline Acceleration. Own the GTM strategy of all Products and Solutions to drive qualified inbound demand and marketing influenced pipeline. Partner with Digital Marketing, Regional Marketing, Content, Events, and Demand Generation teams to execute integrated GTM campaigns. Define Ideal Customer Profiles (ICP), buyer personas, customer journeys, and value propositions. Develop industry, regional, and solution-based GTM plays that generate measurable pipeline. Partner with Account-Based Marketing (ABM) teams to execute strategic account campaigns. Support product-led growth initiatives where applicable. Continuously optimize funnel performance from awareness to MQL, SQL, opportunity, and revenue. Monitor campaign performance and recommend improvements to maximize ROI.
• Sales Enablement: Equip Sales and Presales teams with compelling customer-facing assets. Create sales playbooks, pitch decks, battle cards, objection-handling guides, and competitive comparisons. Conduct sales readiness and enablement sessions for global sales teams. Support strategic customer presentations, executive meetings, and RFP pursuits. Improve sales productivity through standardized messaging and tools.
• Competitive Market Intelligence: Monitor competitors, market trends, analyst reports, and emerging technologies. Conduct win-loss analysis and identify competitive strengths and weaknesses. Develop competitive battle cards and differentiation frameworks. Provide actionable market insights to Product Management and Sales Leadership. Identify whitespace opportunities for future growth.
• Cross-functional Leadership: Work closely with Product Management to influence roadmap based on market intelligence. Partner with Corporate Marketing to build thought leadership and executive positioning. Collaborate with Customer Success to develop customer references and case studies. Work with Regional Marketing to adapt messaging across global markets. Align Sales, Marketing, Product, and Partner teams around common GTM priorities.
• Key Performance Indicators (KPIs): Business Growth Marketing-influenced pipeline, Inbound MQL generation, Product-qualified leads (where applicable), Pipeline influenced through GTM campaigns, Revenue contribution from new product launches, Product adoption metrics, Go-to-Market, Successful launch execution, Time-to-market, GTM campaign effectiveness, Regional GTM adoption, Product messaging consistency, Sales Enablement, Sales asset utilization, Win-rate improvement, Competitive win ratio, Sales feedback scores, Market Impact, Analyst positioning, Customer engagement, Product awareness, Share of voice, Industry recognition.

Qualifications and Critical Competencies

• MBA in Marketing, Business, or related discipline preferred.
• 1015 years of experience in Product Marketing, Solution Marketing, Go-to-Market, Product Strategy, or Product Management.
• Experience in enterprise software, SaaS, BPM, ECM, AI, Low-Code, Digital Transformation, Banking, Insurance, or Financial Services preferred.
• Experience launching enterprise software products across global markets.
• Strong understanding of B2B enterprise buying cycles.
• Excellent business storytelling and presentation skills.
• Proven ability to influence senior stakeholders and work across matrix organizations.

Key Skills

• Marketing Management
• Product Strategy