Product Marketing Manager

Proschool Skill Development; Navi Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

IMS Proschool, a leading EdTech in Finance & Accounting education, seeks a creative, data-driven Product Marketing Manager to own learning programs. You will collaborate across product, academic, admissions, sales, content, and marketing teams to drive enrolments and strengthen Proschool's market position.

Location: Navi Mumbai. You will define positioning, create GTM plans, develop sales enablement materials, and leverage AI tools to optimize campaigns and learner experiences.

Qualifications

• MBA from a top B-School (Tier 1/2) is required.
• 4–7 years in edtech-related product marketing or growth marketing.
• Ability to develop positioning, messaging and go-to-market plans.
• Excellent written and verbal communication, simplifying complex offerings.
• Experience with AI tools for research, content ideation, segmentation or marketing ops.
• Comfort using data to evaluate campaigns and drive decisions.

Responsibilities

• Research customers, competitors, curriculum trends and education-market needs to identify growth opportunities.
• Create and execute product marketing and go-to-market plans for new and existing programs.
• Define product positioning, value propositions, audience segmentation and messaging for Proschool offerings.
• Develop marketing content such as brochures, landing pages, emails and webinars.
• Plan campaigns across email, webinars, events, content, paid media and partner channels.
• Track campaign and product performance and recommend improvements based on insights.
• Gather market feedback and turn it into product and messaging recommendations.
• Communicate AI-related learning outcomes and market demand to improve marketing workflows.
• Collaborate with Academic, Sales, Customer Success and Marketing to enhance offerings and drive revenue.

Skills

Product marketing

Growth marketing

Edtech experience

Education

MBA from top B-School

Post graduate

Tools

CRM

Marketing automation

Web analytics

Job description

IMS Proschool is a leading EdTech in Finance & Accounting education. We are looking for a creative, data-driven Product Marketing Manager to own and drive our learning programs. You will work across product, academic, admissions, sales, content, and marketing teams to drive enrolments and strengthen Proschools position in the professional education market. Know more about us onwww.proschoolonline.com

Location: Navi Mumbai, Sanpada

Key responsibilities

• Research customers, competitors, curriculum trends, and education-market needs to identify growth opportunities.
• Create and execute product marketing and go-to-market plans for new and existing programs.
• Define product positioning, value propositions, audience segmentation and clear, differentiated messaging for Proschools offerings.
• Develop marketing contents such as product brochures, landing pages, email campaigns, webinars
• Plan campaigns across email, webinars, events, content, paid media, and partner channels.
• Track campaign and product performance, including acquisition, conversion, engagement, retention, and learner feedback; recommend improvements based on insights.
• Gather market feedback and turn it into product and messaging recommendations.
• Use functional understanding of AI to communicate AI-related learning outcomes, assess market demand for AI skills, and identify practical ways AI can improve marketing workflows and learner experiences.
• Work closely with Academic ,Sales, Customer Success, and Marketing teams to enhance product offerings , drive revenue and strengthen retention
• Create sales enablement materials such as pitch decks, case studies, demos, and battle cards.
• Ensure messaging remains accurate, learner-centric, and aligned with IMS Proschool’s brand and academic standards.

What were looking for:

• MBA from a top B-School (Tier 1/Tier 2), Post graduates.
• 4 - 7 years of edtech experience in product marketing, growth marketing, category marketing, or a related role.
• Strong ability to develop positioning, messaging, and go-to-market plans.
• Excellent written and verbal communication skills, with the ability to simplify complex offerings.
• Experience using AI tools including common generative AI tools for research, content ideation, segmentation, or marketing operations.
• Comfort using data to evaluate campaigns and make recommendations.
• Experience collaborating with cross-functional teams and managing multiple initiatives.
• Strong ownership, creativity, and learner/customer empathy.
• Familiarity with CRM, marketing automation, web analytics, and campaign-reporting tools.

We welcome candidates who are passionate about education, career outcomes, and using technology responsibly to create better learning experiences.