Product Marketing Manager

Novac Technology Solutions; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Novac Technology Solutions seeks a sharp, execution-focused Product Marketer to own the go-to-market motion for our eLearning and Immersive solutions. You will bridge our offerings with the market, deeply understand buyers, craft resonant messaging, and build the content and enablement engine that drives pipeline.

The role requires owning product positioning, differentiating from competitors, planning GTM campaigns across India, the Middle East, and the US, and creating sales tools.

Qualifications

• 3–6 years of product marketing experience in a B2B company.
• Strong writing skills with the ability to simplify complex solutions into buyer-friendly narratives.
• Experience creating marketing collateral: decks, one-pagers, landing pages, case studies.

Responsibilities

• Own and evolve product positioning and messaging for our eLearning and Immersive Solutions portfolio.
• Plan and execute GTM campaigns for new product launches and market entry (India, ME, US).
• Build and maintain a messaging framework for sales, pre-sales, and content teams.

Skills

Product marketing

Go-to-market planning

B2B messaging

Content creation

Tools

HubSpot

Canva

SEMrush

Job description

We are looking for a sharp, execution-focused Product Marketer to own the go-to-market motion for our eLearning and Immersive solutions. This is not a generalist role. You will be the bridge between our solutions and the market, deeply understanding our buyers (L&D Heads, HR Leaders, C-suite etc), crafting messaging that resonates, and building the content and enablement engine that drives the pipeline.

Key Responsibilities

• Own and evolve the product positioning and messaging for our eLearning and Immersive Solutions portfolio
• Differentiate Novac's solutions from competitors on the basis of outcomes and not just features
• Build and maintain a messaging framework that sales, pre-sales, and content teams can execute from

2. Go-to-Market Execution

• Plan and execute GTM campaigns for new product/solution launches, capability expansions, and target market entry (India, ME, US)
• Create campaign briefs, asset plans, and launch timelines coordinated across digital, content, and sales channels
• Partner with sales to define ICP, build account-level entry points, and support outbound plays
• Own the product marketing calendar and ensure consistent market presence throughout the year
• Build and maintain a sales toolkit that includes objection-handling guides, competitive intelligence briefs, and solution narratives
• Train business development and pre-sales teams on messaging, positioning, and how to use marketing materials
• Work with delivery and solution teams to translate technical capabilities into buyer-relevant language
• Track market trends in corporate learning, instructional design, and enterprise L&D technology
• Conduct regular competitive analysis across players in eLearning content development and immersive learning
• Surface buyer insights through research, interviews, and win/loss analysis to continuously sharpen messaging
• Create and manage core marketing assets: solution one-pagers, case studies, battle cards, proposal decks, and landing page copy
• Develop thought leadership content such as blogs, whitepapers, LinkedIn posts, and webinar abstracts
• Ensure all content reflects current solution capabilities and speaks to buyer pain points, not product features

6. Performance & Optimization

• Define KPIs for product marketing activities and track contribution to pipeline and revenue
• Measure content performance, campaign conversion, and sales tool adoption
• Iterate on messaging and assets based on data and market feedback

What We Are Looking For

• 3 to 6 years in product marketing role in a B2B company
• Prior experience in at least one of the following: eLearning, EdTech, L&D, enterprise SaaS, or HR Tech
• Strong writing skills with the ability to simplify complex solutions into buyer-friendly narratives
• Demonstrated experience creating marketing collateral: decks, one-pagers, landing pages, case studies , product videos
• Comfort working in a cross-functional setup with sales, design, and delivery teams

Good to Have

• Exposure to immersive learning formats: simulations, VR/AR learning, scenario-based design
• Experience marketing to enterprise buyers in India or the Middle East
• Familiarity with tools such as HubSpot, Canva, SEMrush, or similar martech stack
• Understanding of instructional design or learning experience design concepts