Product Marketing Specialist

Tata Consultancy Services; Pune District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Digitate, a Tata Consultancy Services unit, is seeking a Product Marketing Manager for its AI, Observability & Automation portfolio in Pune/Mumbai. You will blend market insights with positioning, messaging and sales enablement to accelerate adoption.

Responsibilities include market research, crafting go-to-market strategies, developing content and collateral, enabling sales teams, and creating customer success stories while collaborating across global teams.

Qualifications

• Bachelor of Engineering with MBA in Marketing preferred.

Responsibilities

• Conduct market research to understand competition, market trends and influence product direction.
• Create positioning and value-based messaging for the product.
• Deliver product marketing deliverables & thought leadership programs & enablement materials for sales teams, partners, & customers.
• Craft Go-to-Market strategies for products, author compelling marketing content, and cascade them into marketing projects and deliverables.
• Build & lead sales enablement programs to help global sales teams get messaging, content, sales tools and collaterals.
• Create competitive collateral and battlecards to establish USPs in the marketplace.
• Develop customer success stories for sales references & case studies.
• Present to customers, sales teams, and analysts to convey value proposition.
• Collaborate with cross-functional teams to educate and promote content and events.

Skills

Product Marketing

Market Research

Go-to-Market

Content Creation

Sales Enablement

Stakeholder Management

Education

Bachelor's in Engineering

MBA in Marketing

Tools

CRM

Marketing Automation

Job description

Job Description -Product Marketing Manager
Broad domain areas: Software product, SaaS, AI, Machine Learning, IT Operations

Location: Pune/Mumbai, India

Experience Required: 3-8 Years of relevant experience. SaaS-based or AI-based product marketing experience preferred.

Role:
We, at Digitate are igniting transformation in customers digital transformation journey. We are enabling exponential organizations. We are applying disruptive thinking and disruptive technologies like AI and Machine Learning to enable organizations drive Digital transformation withinsight, foresights, prescription and automation. We are impacting customer's Business outcomes, business agility. We are enabling them to provide better customer experiences.

We are seeking a Product Marketing Manager forour growing portfolio of AI, Observability & Automation products, to play the dual role of providing market insights to help define the product direction, and also own positioning, messaging and content delivery of our existing and new products to enable better sales velocity and customer adoption.

Educational background – Bachelor of Engineering, plus MBA in marketing preferred
Personal traits – Candidate needs to have entrepreneurial qualities, able to own and drive initiatives, ability to collaborate with cross dimensional and global teams, and have the ability to work in ambiguous environment etc.

The candidate must be able to thrive as an individual contributor as well as collaborate closely with other marketing and product management professionals throughout our geographically dispersed matrix organization to promote and integrate the value of AI and ML across the entire Digitate portfolio.

Primary responsibilities:

• Ability to conduct market research to understand competition, market trends and influence the product direction etc.
• Create positioning and value-based messaging for the product
• Deliver product marketing deliverables & thought leadership programs & enablement materials for sales teams, partners, & customers.
• Craft Go-to-Market strategies for our products, author compelling marketing content, and cascade them into marketing projects and deliverables
• Build & lead sales enablement programs to help global sales teams get information about messaging, content, sales tools and collaterals
• Create competitive collaterals and battlecards to establish our USPs in the marketplace
• Develop customer success stories that can be used as sales references & case studies.
• Present to customers, sales teams, and analysts so that they understand our value prop.
• Collaborate with cross-functional teams to build and maintain internal and external communities to educate and promote content and events.