Product Marketing Manager

Dreamcast; Jaipur; In loco; INR 1.200.000 - 2.200.000; Tempo pieno

Descrizione del lavoro

Dreamcast in Jaipur, India, seeks a strategic Product Marketer to own positioning, messaging, and growth across SEO, paid, email, social, and product channels.

Lead campaigns, mentor a small team, and align with product and sales for GTM launches and adoption initiatives.

Competenze

• 5+ years in Product Marketing / Growth / Digital Marketing roles.
• Strong SEO, performance marketing, and lead-gen workflows.
• SaaS or tech product experience.
• Experience with Product Led Growth.
• Translate complex features into outcome-driven messaging.
• Strong analytical mindset with marketing metrics knowledge.
• Experience mentoring a marketing team.
• Excellent communication, storytelling and strategic thinking.

Mansioni

• Develop product positioning, messaging, and value propositions.
• Create and manage SEO strategies to boost organic growth.
• Plan and execute multi-channel marketing campaigns across paid, organic, email, social.
• Drive lead generation by optimizing funnels, landing pages, CTAs, conversions.
• Manage and optimize performance marketing campaigns (Google/Meta/LinkedIn).
• Apply D2C-style thinking to user-centric marketing communication.
• Collaborate with product teams for GTM planning, launches, adoption.
• Conduct market and competitor research to identify gaps and opportunities.
• Create/collaborate on blogs, case studies, product pages, landing pages.
• Track and report campaign KPIs; work with sales to improve leads.
• Mentor a small marketing team for timely execution.
• Identify new channels, tools, and strategies for product growth.

Conoscenze

lead generation

campaigns

product marketing

seo

Strumenti

HubSpot

Google Analytics

SEMrush/Ahrefs

Mixpanel

Notion

Zapier

Descrizione del lavoro

We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS products, understand consumer-style B2B marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.

Key Responsibilities

• Develop clear product positioning, messaging, and value propositions.
• Create and manage SEO strategies to improve organic growth and search rankings.
• Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.
• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.
• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.
• Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.
• Conduct in-depth market and competitor research to identify gaps and new opportunities. Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.
• Track, measure, and report campaign performance and product marketing KPIs. Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.
• Manage, mentor, and guide a small marketing team to ensure timely execution.
• Identify and explore new channels, tools, and strategies for product growth.

Requirements

• 5+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.
• Strong understanding of SEO, performance marketing, and lead generation workflows.
• Proven experience working with SaaS, or tech-based products.
• Previous experience in Product Led Growth
• Ability to translate complex product features into simple, outcome-driven messaging.
• Strong analytical mindset with a good understanding of marketing metrics and attribution.
• Experience handling or mentoring a small marketing team.
• Excellent communication, storytelling, and strategic thinking skills.

Preferred Skills

• Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.
• Experience with product-led growth activities.
• Ability to balance creativity with data-driven decision-making.

Skills: lead generation,campaigns,product marketing,seo