Product Marketing Manager

Relific; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

A fast-paced IT services company is seeking a results-driven Product Marketing Manager in Bengaluru. The role involves leading generation, managing campaigns, and using tools like Zoho CRM and LinkedIn Sales Navigator. Candidates should have 2-5 years of relevant experience, possess strong analytical and writing skills, and have a passion for optimizing outreach campaigns. This is a full-time position at an entry level offering opportunities for creativity and impact.

Qualifications

• 2–5 years of experience in product marketing, outbound campaigns, or lead generation.
• Strong experience with Sales Navigator, Apollo, and Zoho CRM.
• Solid understanding of email deliverability and outbound best practices.

Responsibilities

• Find and enrich leads using tools like LinkedIn Sales Navigator.
• Plan and execute email campaigns end-to-end.
• Manage and optimize Zoho CRM for accurate data tracking.

Skills

Lead generation

Outbound campaigns

Sales Navigator

Zoho CRM

Analytical skills

Email deliverability

Writing skills

Tools

Zoho CRM

LinkedIn Sales Navigator

Apollo

Job description

We’re looking for a results-driven Product Marketing Manager to take ownership of our lead generation, outbound campaigns, and CRM operations. The ideal candidate is hands-on with tools like LinkedIn Sales Navigator, Apollo, and Zoho CRM — and has a passion for crafting campaigns that generate qualified leads and drive business growth.

About the Role

We’re looking for a results-driven Product Marketing Manager to take ownership of our lead generation, outbound campaigns, and CRM operations. The ideal candidate is hands-on with tools like LinkedIn Sales Navigator, Apollo, and Zoho CRM — and has a passion for crafting campaigns that generate qualified leads and drive business growth.

Key Responsibilities

• Find and enrich leads using LinkedIn Sales Navigator, Apollo, and company websites.
• Identify high-potential companies and decision-makers for targeted cold calling and outreach campaigns.
• Plan and execute email campaigns end-to-end — from writing copy and building sequences to booking qualified meetings.
• Monitor email deliverability and inbox placement to ensure high sender reputation and engagement.
• Manage and optimize campaign volumes and performance.
• Write and test personalized outreach emails that get real replies.
• Run and optimize LinkedIn campaigns to generate engagement and leads.
• Manage and maintain Zoho CRM, ensuring accurate data, lead tracking, and reporting.
• Build and maintain a LinkedIn engagement tracker to track outreach and engagement tasks.
• Develop and execute creative newsletter ideas to nurture and grow our audience.
• Analyze campaign metrics — open rates, replies, and conversions — and use insights to drive continuous improvement.
• Run A/B tests and experiments to improve campaign performance and messaging.

What We’re Looking For

• 2–5 years of experience in product marketing, outbound campaigns, or lead generation.
• Strong experience with Sales Navigator, Apollo, and Zoho CRM.
• Solid understanding of email deliverability and outbound best practices.
• Excellent writing skills — able to make outreach feel genuine, not automated.
• Analytical, curious, and always looking to optimize for better results.
• Bonus points if you’ve worked with Lemlist, or similar outbound tools.

Why You’ll Love Working at Relific

At Relific, we move fast, stay creative, and focus on results. You’ll have the freedom to own your campaigns end-to-end, test bold ideas, and directly impact company growth.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting