Sr. Manager – Product Marketing

RiskProfiler Cybersecurity Pvt Ltd; India; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Competitive Salary

Health and Wellness Insurance

Paid Time Off

Professional Development

Work-Life Balance

Employee Stock Ownership Plan (ESOP)

Company-sponsored events

Job summary

RiskProfiler Cybersecurity Pvt Ltd is seeking a Sr. Manager – Product Marketing to lead go-to-market initiatives for their cybersecurity offerings. This pivotal role involves shaping brand positioning and driving demand in markets including India and the U.S.

The ideal candidate should have 5–7 years of experience in product marketing within the B2B tech sector, along with strong graphic design skills. Benefits include a competitive salary, flexible work options, and employee stock ownership.

Qualifications

• 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity.
• Hands-on experience in graphic design tools for creating marketing assets.
• Understanding of cybersecurity trends and competitive landscape.

Responsibilities

• Develop and execute product marketing strategies.
• Create compelling messaging and positioning for different buyer personas.
• Own and drive go-to-market launches, coordinating across teams.
• Conduct competitive analysis and market research.

Skills

Product marketing strategies

Graphic design tools

Collaboration and project management

Data-driven mindset

Tools

Canva

Adobe Creative Suite

HubSpot

Google Analytics

Job description

Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives

About the Role:

We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings. This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.

Requirements

Key Responsibilities

• Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
• Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
• Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
• Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
• Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
• Conduct competitive analysis, market research, and customer feedback loops to inform strategy
• Work closely with external marketing agencies to ensure alignment and execution consistency
• Track campaign performance and product marketing metrics; report insights and optimizations

What We’re Looking For

• Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity
• Hands‑on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets
• Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape
• Proven track record of developing and executing GTM plans across geographies
• Strong storytelling skills with the ability to translate complex features into clear, compelling benefits
• Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)
• Excellent collaboration and project management abilities across distributed teams
• Data‑driven mindset with experience using tools like Google Analytics, SEMrush, or similar

Bonus Skills (Nice to Have)

• Exposure to global SaaS or cybersecurity markets
• Experience in using CRM tools
• Familiarity with paid advertising (Google Ads, LinkedIn Ads)
• Understanding of SEO concepts and ability to collaborate on organic growth strategies
• Experience working with PR and analyst relations

Our Benefits Include:

• Competitive Salary- We offer a competitive salary that reflects your skills, experience, and contributions.
• Health and Wellness- Comprehensive health, dental, and vision insurance plans.
• Paid Time Off- Generous vacation days, paid holidays and sick leave, parental leave, and family care leave options.
• Professional Development- Ongoing training and development programs, opportunities for career growth and promotions, reimbursement for professional certifications or advanced degrees.
• Work-Life Balance- Flexible work schedules, remote work options or hybrid work environments, support for a healthy work-life balance.
• Employee Stock Ownership Plan (ESOP)- Opportunity to participate in the company's success through equity ownership.
• Additional Perks- Company-sponsored events, team outings, and volunteer opportunities.