Product Marketing Lead

Arcis Clean Energy; Bengaluru; In loco; INR 3.000.000 - 5.000.000; Tempo pieno

Descrizione del lavoro

B:Live, Bengaluru-based, is building an operating system for enterprise EV fleets, combining fleet management, logistics, charging, and ESG insights into a unified SaaS platform. We seek a Product Marketing Manager to own commercialisation and market adoption across enterprise customers.

You will bridge product, sales, and customers, shaping positioning, packaging, pricing, and GTM strategies, and drive monetisation beyond launches.

Competenze

• 6–10+ years in Product Marketing / Product Management in B2B SaaS.
• Proven track record launching and scaling SaaS products and monetisation.
• Strong experience with enterprise sales and GTM teams.
• Ability to translate product capabilities into clear business value and ROI narratives.

Mansioni

• Define clear value propositions for enterprise segments and translate capabilities into outcome-driven narratives.
• Own packaging, pricing strategies, and go-to-market plans aligned to customer willingness to pay.
• Co-own enterprise GTM strategy and enablement with sales teams; develop high-conversion collateral.
• Define ICPs, engage with customers to understand buying drivers and pain points.
• Map solution narratives, identify gaps, and prioritise enhancements with product teams.
• Drive adoption metrics and revenue outcomes, including upsell and cross-sell opportunities.
• Align product roadmap with market needs and ensure market-ready, revenue-focused execution.

Conoscenze

Product marketing

B2B SaaS

Enterprise sales

Pricing & packaging

ROI storytelling

GTM strategy

ICP & market insight

Stakeholder mgmt

Strumenti

Salesforce

HubSpot

Mixpanel

Amplitude

GA4

Power BI

Jira

Notion

Confluence

Descrizione del lavoro

Product Marketing Manager Fleet SaaS (Commercial & Customer-Centric)

Location: HSR, Bangalore (Work from Office)
Experience: 6–10+ years
Employment Type: Full-time
Reporting To: AVP (Product / Growth)

About B:Live

B:Live is building an operating system for enterprise EV fleets — combining fleet management,
logistics operations, charging, and ESG intelligence into a unified SaaS platform.
We work with enterprise clients, fleet operators, and mobility partners to enable large-scale EV
adoption with measurable operational and commercial outcomes.

Role Overview

We are looking for a Product Marketing Manager to lead the commercialisation,
positioning, and market adoption of our Fleet SaaS platform.
This is a high-impact, revenue-linked role — not limited to messaging or launches. You will
be responsible for ensuring that the product is clearly positioned, effectively sold, and
successfully monetised across enterprise customers.
You will act as the bridge between product, sales, and customers, ensuring strong alignment
between platform capabilities, customer needs, and revenue outcomes.

What You’ll Own

Product positioning, packaging, and pricing for Fleet SaaS
Enterprise GTM strategy and sales enablement
Customer solutioning and use-case alignment
Adoption, expansion, and monetisation of the platform
Market intelligence and competitive positioning

Key Responsibilities

1. Product Positioning & Commercialisation
Define clear value propositions for different customer segments (enterprise, fleet
operators, partners)
Translate platform capabilities into outcome-driven narratives (cost savings,
utilisation, ESG impact, efficiency)
Build packaging and pricing strategies aligned to customer willingness to pay
Ensure the product is market-ready and revenue-focused, not just feature-complete
2. GTM Strategy & Enterprise Sales Enablement
Co-own GTM strategy with leadership across India and global markets
Work closely with sales teams to:
Support enterprise pitches, demos, and solution discussions
Build high-conversion sales collateral (decks, case studies, ROI models)
Improve win rates through strong product positioning
Define segment-wise GTM approaches (enterprise, SMB, partnerships)
3. Customer & Market Understanding (ICP Focus)
Define and continuously refine Ideal Customer Profiles (ICP)
Engage directly with enterprise customers to understand:
Decision drivers
Buying behaviour
Operational pain points
Conduct competitive and market analysis to shape positioning and strategy
4. Solutioning & Use-Case Mapping
Translate customer requirements into structured solution narratives using existing
platform capabilities
Work with product teams to:
Identify gaps and prioritise enhancements
Avoid unnecessary custom builds by creating reusable solution frameworks
Build industry-specific use cases (logistics, employee transport, fleet leasing, etc.)
5. Adoption & Monetisation
Own product adoption metrics and revenue outcomes
Track:
Feature adoption
Customer engagement
Conversion and expansion revenue
Identify opportunities for upsell, cross-sell, and pricing optimisation
Ensure features are aligned to monetisable value, not just usage
6. Product–Sales–Customer Alignment
Act as a single point of alignment between product, sales, and customers
Ensure:
Product roadmap reflects real market needs
Sales teams are equipped to sell effectively
Customer feedback loops into product decisions
7. Leadership & Execution
Work closely with Product Managers to ensure market alignment of features
Drive a culture of commercial thinking and customer-centricity
Influence roadmap decisions based on revenue potential and market demand Must-Have Skills & Experience
6–10+ years of experience in Product Marketing / Product Management in B2B SaaS
Proven track record of:
Launching and scaling SaaS products
Driving monetisation and revenue growth
Strong experience working with enterprise sales and GTM teams
Ability to convert product capabilities into clear business value and ROI narratives
Experience in solutioning for enterprise customers
Strong understanding of SaaS pricing, packaging, and adoption models
Excellent communication and storytelling skills for enterprise audiences

Preferred Experience

Exposure to mobility, fleet management, logistics, or EV ecosystems
Experience with telematics, IoT, or operations-heavy platforms
Understanding of multi-market GTM (India + global markets)

Core Capabilities

Strong commercial and customer-first mindset
Ability to bridge product, sales, and market realities
Data-driven approach to adoption and monetisation
High ownership with execution focus

Tools & Exposure

Strong stakeholder management and influence
CRM & Sales Tools: Salesforce / HubSpot
Analytics: Mixpanel, Amplitude, GA4, Power BI, Looker
Product & Execution: Jira, Notion, Confluence
Basic understanding of APIs, integrations, and SaaS architecture

What We Are Looking For

A builder who can position and sell, not just market
Someone who understands how SaaS products make money
Strong ability to align customer needs product capability revenue outcome Comfortable working in a high-ownership, evolving environment

Success in This Role (90–120 Days)

Clear GTM and positioning for Fleet SaaS across key segments
Improved enterprise deal conversions through better solutioning
Defined pricing and packaging aligned to customer segments
Strong adoption and early monetisation signals from existing deployments
Tight alignment between product roadmap and market demand