Product Manager

Croma; Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Croma is seeking a seasoned Product Manager to lead end-to-end product development for a defined digital product stream, such as e-commerce, store systems or service journeys. The role emphasizes translating business goals into actionable product solutions and driving agile delivery across cross-functional teams.

You will define KPIs, collaborate with UX, design and analytics, and guide go-to-market readiness while fostering a culture of experimentation and user-centric design.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 10+ years of digital product management experience.
• Experience delivering digital products with agile methodologies.

Responsibilities

• Own the product backlog for the assigned stream and prioritize by business value and feasibility.
• Drive end-to-end product development lifecycle from discovery to delivery and iteration.
• Collaborate with design, engineering and analytics for quality execution and release readiness.
• Lead sprint ceremonies including grooming, planning, demos and retrospectives.
• Define product KPIs and build dashboards with Analytics teams to monitor performance.

Skills

Product backlog

Agile delivery

Cross-functional collaboration

KPIs & dashboards

User research

A/B testing

Education

Bachelor's degree in Engineering/Design/Business

MBA or Product Management certification

Tools

Analytics tools

Job description

Role & responsibilities

Product Manager is responsible for leading end-to-end product development and delivery for a defined digital product stream such as e-commerce, store systems, or service journeys. The role translates business objectives and user needs into high-impact product solutions while ensuring agile delivery, cross-functional collaboration, and continuous improvement of digital customer experiences.

Primary Responsibilities

1. Product Planning & Execution

• Own the product backlog for the assigned stream and manage prioritization based on business value, feasibility, and dependencies.
• Drive product development lifecyclefrom discovery and definition to delivery and iterationacross sprints.
• Collaborate with design, engineering, and analytics teams to ensure quality execution and release readiness.
• Conduct sprint ceremonies including grooming, planning, demos, and retrospectives with agile squads.
• Ensure product documentation, user stories, and acceptance criteria are updated and communicated.

2. Customer Experience & User-Centric Design

• Partner with UX and Consumer Insights to identify user needs, friction points, and opportunity areas.
• Create user journeys, personas, and scenarios to shape intuitive and high-conversion digital experiences.
• Validate concepts using MVPs, usability testing, A/B experiments, and customer feedback loops.
• Track adoption, drop-offs, NPS, and other experience KPIs to refine product features.

3. Cross-functional Collaboration & Go-to-Market Readiness

• Work closely with business stakeholders including e-commerce, store ops, ZipCare, and Own Label to align product outcomes with business goals.
• Coordinate with Tech, InfoSec, and Digital Operations to ensure integration, scalability, and system readiness.
• Lead go-live planning, internal rollouts, and communication to ensure adoption across channels.
• Partner with marketing and customer support to ensure new features are promoted and supported effectively.

4. Data-Driven Decision Making & Iteration

• Define product KPIs and build dashboards in collaboration with Analytics teams to monitor performance.
• Use product data to track usage patterns, identify feature gaps, and inform roadmap decisions.
• Regularly analyze competitor products, industry benchmarks, and digital best practices.
• Lead structured post-launch reviews to capture learnings and build into product evolution.

5. Team Support & Product Culture

• Mentor associate product managers or cross-functional contributors within the product stream.
• Drive product thinking, agile discipline, and stakeholder alignment across the pod.
• Contribute to backlog governance, product rituals, and OKR reviews at the vertical level.
• Promote a culture of experimentation, user empathy, and ownership.

Preferred candidate profile

• Bachelors degree in Engineering, Design, or Business; MBA or Product Management certifications preferred

Desired Experience

• 10+ years of experience in digital product management with exposure to agile delivery