Product Marketer

Codevantage Inc; Coimbatore District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Codevantage Inc is hiring a Product Marketer to position, launch, and grow our software products. You will create compelling positioning, plan launches, and develop landing pages, emails, and sales materials to boost visibility.

You will drive SEO and paid campaigns (Google/LinkedIn Ads), conduct market research, and collaborate with Product, Sales, Design, and Engineering. Strong communication and cross-functional teamwork are essential.

Qualifications

• 3-4 years of experience in product marketing, SaaS marketing, or B2B technology marketing.
• Experience marketing software or SaaS products to US and/or UK audiences.
• Proven experience marketing software or SaaS products.
• Experience managing product launches from planning to execution.
• Hands-on knowledge of SEO and paid advertising.
• Strong skills in positioning, messaging, GTM, and content creation.
• Comfortable using analytics, CRM, and marketing tools.
• Strong communication and collaboration skills.

Responsibilities

• Create product positioning, messaging, and value propositions.
• Plan and execute product and feature launches.
• Develop landing pages, product content, emails, case studies, and sales materials.
• Drive product visibility through SEO, Google Ads, LinkedIn Ads, and content marketing.
• Conduct customer, competitor, and market research.
• Work closely with Product, Sales, Design, and Engineering teams.
• Track campaigns, leads, conversions, and product adoption.

Skills

Product marketing

SaaS marketing

B2B marketing

SEO

Paid advertising

GTM

Content creation

Analytics

CRM tools

Cross-functional collaboration

Tools

Google Ads

LinkedIn Ads

Marketing tools

CRM systems

Analytics tools

Job description

We’re hiring a Product Marketer to position, launch, and grow our software products.

Responsibilities

• Create product positioning, messaging, and value propositions.
• Plan and execute product and feature launches.
• Develop landing pages, product content, emails, case studies, and sales materials.
• Drive product visibility through SEO, Google Ads, LinkedIn Ads, and content marketing.
• Conduct customer, competitor, and market research.
• Work closely with Product, Sales, Design, and Engineering teams.
• Track campaigns, leads, conversions, and product adoption.

Requirements

• 3-4 years of experience in product marketing, SaaS marketing, or B2B technology marketing.
• Demonstrated experience marketing software or SaaS products to US and/or UK audiences.
• Proven experience marketing software or SaaS products.
• Experience managing product launches from planning to execution.
• Hands-on knowledge of SEO and paid advertising.
• Strong skills in positioning, messaging, GTM, and content creation.
• Comfortable using analytics, CRM, and marketing tools.
• Strong communication and collaboration skills.