Product Marketing Manager-B2B SAAS (4-6 years)

Meritto; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Meritto is seeking an execution-first Product Marketing professional to own positioning, messaging, and launches. This role is hands-on: writing, editing, building, packaging, and launching crisp narratives and assets that land with impact.

You will collaborate with Growth, Product, Sales, and Customer Success to create product pages, sales collateral, playbooks, and campaigns, using customer insights, usage data, and market signals to iterate messaging and GTM performance.

Qualifications

• 4–6 years of Product Marketing experience in a B2B SaaS company.
• Strong storytelling, writing, and content creation skills.
• Ability to translate customer insights and product data into compelling positioning.
• Comfortable working with analytics to optimize messaging and GTM performance.
• Excellent cross-functional collaboration and project management skills.
• AI-first mindset with a curiosity to experiment and improve workflows.

Responsibilities

• Own product positioning and messaging across launches, feature releases, and GTM initiatives.
• Build an understanding of buyer personas and craft differentiated messaging for each.
• Use customer conversations, win/loss feedback, product usage data, and market insights to refine narratives.
• Create high-quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
• Partner with Growth, Product, Sales, and Customer Success to drive adoption and enablement.
• Measure impact of messaging and iterate based on demand quality and product adoption metrics.
• Support webinars, certifications, and other user engagement initiatives.

Skills

Storytelling

Writing

Content creation

Cross-functional collaboration

Project management

AI-driven mindset

Tools

Analytics (GA4)

Job description

This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging, analyzing, optimizing, and launching. You’ll translate product capabilities into crisp stories, craft world-class collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land with impact.

Key Responsibilities

• Own product positioning and messaging across launches, feature releases, and GTM initiatives.
• Build a strong understanding of buyer personas and user personas, and craft differentiated messaging for each.
• Use customer conversations, win/loss feedback, product usage data, and market insights to continuously refine product narratives.
• Create high-quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
• Partner with Growth, Product, Sales, and Customer Success teams to drive adoption and enablement.
• Measure the impact of messaging through demand quality, performance marketing outcomes, and product adoption metrics, and iterate accordingly.
• Support webinars, certifications, and other user engagement initiatives.

What we’re looking for

• 4–6 years of Product Marketing experience in a B2B SaaS company.
• Strong storytelling, writing, and content creation skills.
• Ability to translate customer insights and product data into compelling positioning.
• Comfortable working with analytics to optimize messaging and GTM performance.
• Excellent cross-functional collaboration and project management skills.
• AI-first mindset with a curiosity to experiment and improve workflows.

Preferred (not mandatory)

• Experience marketing B2B SaaS products with considered, multi-stakeholder buying cycles.
• Experience marketing to non-tech-native users such as administrators, operators, or frontline