Product Marketer

Innoppl IT Services Pvt. Ltd.; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Innoppl IT Services Pvt. Ltd. is seeking a Product Marketing professional based in Chennai, Tamil Nadu. The candidate will be responsible for planning and executing go-to-market strategies for new features, defining product positioning, and developing sales enablement assets.

With 5–8 years of experience in B2B SaaS marketing, the ideal candidate will collaborate effectively with cross-functional teams and contribute to measurable business results.

Qualifications

• 5–8 years of experience in B2B SaaS product marketing, preferably in martech, eCommerce tech, or analytics platforms.
• Demonstrated success in building and executing GTM strategies that drive measurable business results.
• Strong storytelling skills with the ability to simplify complex features into crisp business narratives.
• Proven ability to collaborate cross‑functionally with product, sales, and customer success teams.
• Prior experience in fast‑paced startups or SaaS environments is highly desirable.

Responsibilities

• Plan and execute go-to-market strategies for new product features and major updates.
• Define product positioning, messaging, and value propositions for key buyer personas.
• Develop sales enablement assets including pitch decks and case studies.
• Conduct customer and competitor research to refine product-market fit.
• Create campaigns that drive awareness, acquisition, and retention.

Skills

B2B SaaS product marketing

Storytelling

Marketing automation tools

Analytics platforms

Tools

HubSpot

Intercom

Mixpanel

GA4

Job description

Plan and execute go-to-market strategies for new product features and major updates

Define clear and compelling product positioning, messaging, and value propositions tailored to key buyer personas

Develop sales enablement assets including pitch decks, brochures, battle cards, email templates, and case studies

Conduct deep customer and competitor research to refine product-market fit and GTM approach

Partner with content, performance, and lifecycle teams to create campaigns that drive awareness, acquisition, and retention

Collaborate with the product and growth teams to enhance onboarding flows, product education, and in-app engagement

Monitor and report on product marketing KPIs including trial-to-paid conversion, feature adoption, and funnel performance

Run experiments across messaging, pricing, channels, and positioning to uncover scalable growth levers

Job Requirements:

5–8 years of experience in B2B SaaS product marketing (preferably in martech, eCommerce tech, or analytics platforms)

Demonstrated success in building and executing GTM strategies that drive measurable business results

Strong storytelling skills with the ability to simplify complex features into crisp business narratives

Hands‑on experience with marketing automation tools (e.g., HubSpot, Intercom) and analytics platforms (e.g., Mixpanel, GA4)

Proven ability to collaborate cross‑functionally with product, sales, and customer success teams

Prior experience in fast‑paced startups or SaaS environments is highly desirable