Product Manager - Seed

Icresset; Kolkata District; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Icresset is seeking a senior Sales/Marketing leader to own the commercialization, pricing, and go-to-market strategy for its Improved Paddy portfolio. The role drives crop strategies, geography mapping, and market intelligence while guiding product positioning across regions.

The ideal candidate has 7+ years in agri-input sales/marketing, with a strong background in agronomy and field trials, and will collaborate with R&D, Sales, and Production on launches and trials.

Qualifications

• 7–12+ years in Sales/Marketing within the Agri-input or seed industry.
• Direct exposure to Improved/Hybrid Paddy products.
• Proven experience in product positioning, pricing/NRV strategy, and launches.
• Strong agronomy and field-trial background.
• Willing to relocate to Kolkata (based out of or comfortable traveling).
• MBA required; Agri-Business specialization preferred.

Responsibilities

• Own commercialization, pricing, and go-to-market strategy for the Improved Paddy portfolio.
• Drive crop strategy, geography mapping, and market intelligence.
• Lead product positioning across regions and segments.
• Collaborate cross-functionally with R&D, Sales, and Production on launches and trials.
• Track competitor activity and market share trends.

Skills

Sales/Marketing leadership

Product positioning

Pricing NRV strategy

New product launches

Geography mapping

Market intelligence

Education

MBA in Agri-Business

Job description

Key Responsibilities

• Own commercialization, pricing, and go-to-market strategy for the Improved Paddy portfolio
• Drive crop strategy, geography mapping, and market intelligence
• Lead product positioning across regions and segments
• Collaborate cross-functionally with R&D, Sales, and Production on launches and trials
• Track competitor activity and market share trends

Preferred Candidate Profile

• 7-12+ years in Sales/Marketing within the Agri-input or seed industry, with direct exposure to Improved/Hybrid Paddy
• Proven experience in product positioning, pricing/NRV strategy, and new product launches
• Strong agronomy and field-trial background (POP, geography-specific recommendations)
• Comfortable with extensive travel and based out of, or willing to relocate to, Kolkata
• Full-time MBA; Agri-Business specialization preferred