Product Manager - Improved Paddy/Paddy

Icresset

Kolkata District, Hyderabad

On-site

INR 900,000 - 1,300,000

Full time

14 days+

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Job summary

You will design compelling product positioning, testing, and channel strategies while monitoring trends and performance to sustain growth and maximize profitability in the evolving seed and agricultural sector.

Qualifications

Proven experience in crop portfolio management, product management, marketing, or business development within the seed/agriculture sector.
Strong understanding of crop ecosystems, farmer behavior and market dynamics.
Experience with product lifecycle, commercialization, pricing strategy, and market development.

Responsibilities

Develop and execute crop business strategies with geography expansion and market trends.
Drive portfolio growth through planning, demand generation, and stakeholder collaboration.
Lead product portfolio management including positioning, lifecycle and go-to-market.
Design NPI strategies with cross-functional teams across R&D, production, sales and marketing.
Develop product positioning, packaging concepts, and test-marketing programs.
Establish pricing strategies and channel incentives aligned with profitability.
Monitor market trends and competitor activities to optimize portfolio.
Facilitate channel engagement and strengthen distributor partnerships.
Conduct market research and generate insights for growth opportunities.
Deliver crop/product training to sales teams and partners.

Skills

Crop portfolio mgmt

Product management

Marketing

Business development

Agriculture sector knowledge

Stakeholder management

Job description

Role & Responsibilities

Develop and execute comprehensive crop business strategies by identifying geographical expansion opportunities, crop shifts, market trends, policy developments, value-chain dynamics, competitive intelligence, and emerging farmer needs.
Drive crop portfolio growth through strategic planning, market development initiatives, demand generation campaigns, and collaboration with key stakeholders across the agricultural value chain.
Lead product portfolio management, including product positioning, lifecycle management, brand strategy, and go-to-market execution to maximize market penetration and profitability.
Design and implement new product introduction (NPI) strategies by partnering with cross-functional teams across R&D, production, sales, and marketing to ensure successful product commercialization and market adoption.
Develop compelling product positioning, communication frameworks, packaging concepts, and test-marketing programs to strengthen product differentiation and customer acceptance.
Establish pricing strategies and channel incentive programs aligned with profitability objectives, market dynamics, competitor benchmarks, and farmer value perception.
Monitor market trends, customer feedback, competitor activities, and product performance to support data-driven decision-making and continuous portfolio optimization.
Facilitate effective channel engagement by developing sales promotion schemes, strengthening distributor partnerships, and enhancing market reach.
Conduct market research and generate actionable insights to identify growth opportunities, assess brand performance, and support strategic business planning.
Deliver crop and product training programs for sales teams, channel partners, and field personnel to improve technical knowledge, product advocacy, and market execution.
Collaborate closely with internal and external stakeholders to drive business objectives, strengthen market presence, and ensure sustainable growth of the crop portfolio.

Preferred Candidate Profile

Proven experience in crop portfolio management, product management, marketing, or business development within the seed, agriculture, or allied agribusiness sector.
Strong understanding of crop ecosystems, farmer behavior, market dynamics, value-chain stakeholders, and competitive landscapes.
Demonstrated expertise in product lifecycle management, new product commercialization, pricing strategy, and market development.
Experience in market intelligence, demand forecasting, geographical expansion planning, and strategic business growth initiatives.
Strong analytical, commercial, and problem-solving capabilities with the ability to convert market insights into actionable business strategies.
Excellent stakeholder management and cross-functional collaboration skills with the ability to influence diverse teams and partners.
Effective communication, presentation, and training skills with the ability to engage technical and commercial audiences.
Self-driven professional with strong project management capabilities, leadership orientation, and a passion for agriculture and farmer-centric innovation.

Key Competencies