Product Manager (Professional Lighting)

Bajaj Electricals Ltd; Maharashtra; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

A leading electronics company in India is seeking a mid-senior level Product Manager for Branded Products in Emerging Markets. You will be responsible for segment marketing strategies, managing product lifecycle, and enhancing sales trainings. The ideal candidate should have 10-12 years of experience, with a strong focus on sales and product management. This position is full-time and offers a chance to make a significant impact in a dynamic environment.

Qualifications

• 10-12 years of experience in relevant fields.
• Desirable to have 5+ years in sales or business development.

Responsibilities

• Act as a voice of customer to address product gaps.
• Manage product launches and ensure pricing strategies.
• Drive sales training and product knowledge within teams.

Skills

Sales expertise

Market analysis

Product lifecycle management

Training and development

Education

B.E/ BTech or MBA/ PGDM

Job description

Product Manager - Branded Products (Emerging Markets)

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To bring a focused approach in segment marketing and develop annual GTM plans including top‑line and bottom‑line for assigned product category & cascading the same to regional level to determine areas of growth.

Key Responsibilities

• Act as a regular voice of sales and voice of customer survey to understand the product gaps and execute action plans to address the gaps.
• Carry out continuous benchmarking of current product portfolio, propose, lead & enhance NPI process.
• Ensure correct pricing and positioning for all the products with timely revisions as per the market demand.
• Achieve and maintain gross margins for the assigned category by putting the right pricing strategies in place.
• Manage the product launches and phase‑outs including adherence to a detailed product launch plan and effective launch communication.
• Take brand ownership and product lifecycle management (product phase‑in/out, demand planning) & ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.
• Drive product knowledge & value‑based sales competency among internal teams (Sales, SDM, Funnel, Pre Sales & EPC Tendering) & channels (Channel partners, GFA, Dealers) through regular, structured training.
• Support sales team in effectively communicating the value proposition of the portfolio to external ecosystem including system integrators, contractors, consultants and end users.
• Engage with Marcum team for all new product launches with branding, launch plan, events, collaterals, etc. to ensure effective communication internally and externally.
• Handle public relation strategy in line with big ticket events and shows like INFHRA, Next upgrade, etc.
• Track competition pricing to understand market operating prices of products and align our pricing with market on regular basis.
• Train and develop team resources to be enriched with company values, ethics, culture and winning attitude.

Educational Qualifications

B.E/ BTech (any) or MBA/ PGDM (any)

Work Experience

• 10-12 years of experience
• Desirable to have prior experience of at least 5 years in different functions like sales, business development/KAM, application lead.

Preferred / Additional Requirement

Experience of managing 100+ Cr. size of segment desirable, preferable industry- electrical- lighting/ switchgear/ power, building material- tiles/ ceramic/ floors, furniture- office furniture/ architectures.

No of Reports

None

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Electric Lighting Equipment Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Energy Technology