Product Manager - Mumbai - GI Prospera

Abbott; Mumbai City; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Abbott in Mumbai is seeking a Marketing Manager to independently own brand management for assigned pharmaceutical brands and drive top-line growth, market share and ROI.

You will analyze market conditions, forecast sales, monitor competitors, develop and implement marketing strategies, and coordinate with Medical, Training, Promo, Supply Chain and Finance to ensure timely delivery of inputs to the field force and adherence to budgets.

Qualifications

• Graduate in Science or Pharmacy with relevant marketing exposure.
• MBA/PGDBA in Sales and Marketing is preferred.
• Minimum 2 years of pharmaceutical brand management experience.

Responsibilities

• Achieve top-line, market share and bottom-line targets for the brands assigned.
• Analyze market conditions and forecast sales and market share.
• Independently handle brand management responsibility for allocated brands.
• Monitor ROI on brand strategies.
• Monitor competitor activities.
• Undertake feasibility analysis/ market research for new opportunities.
• Conduct research to analyze customer behavior and design strategies accordingly.
• Evaluate opportunities to increase PC for the brands.
• Develop and implement marketing strategies for brands owned to achieve desired goals.
• Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies
• Ensure quality and timely delivery of inputs to field force.
• Maintain advertising budgets within targets.
• Undertake fieldwork to capture insights.
• Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
• Conduct CSM and other sales meetings.

Skills

Strategic thinking

Analytical skills

Learning attitude

Communication skills

Cross-functional coordination

Creativity

Team leadership

Problem solving

Time management

Planning and organization

Education

Graduate in Science / Pharmacy

MBA/PGDBA in Sales and Marketing

Job description

JOB DESCRIPTION:

Desirable qualifications:

• Graduate in Science / Pharmacy.
• MBA/PGDBA in Sales and Marketing

Experience (minimum)

• Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand manager
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders

Critical attributes / qualities

• Strategic thinking
• Analytical skills
• Learning attitude
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division.
• Excellent Communication Skills.
• Cross functional co-ordination.
• Demonstrates creativity, innovation and drive for results.
• Ability to influence, lead and develop team.
• Problem solving and decision making skills
• Time management and multi tasking skills
• Planning and organizing skills for short term and long term.

Brief Job Description

• Achieve top-line, market share and bottom-line targets for the brands assigned
• Analyze market conditions and forecast sales and market share.
• Independently handle brand management responsibility for allocated brands.
• Monitor ROI on brand strategies.
• Monitor competitor activities.
• Undertake feasibility analysis/ market research for new opportunities.
• Conduct research to analyze customer behavior and design strategies accordingly.
• Evaluate opportunities to increase PC for the brands.
• Develop and implement marketing strategies for brands owned to achieve desired goals.
• Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies
• Ensure quality and timely delivery of inputs to field force.
• Maintain advertising budgets within targets.
• Undertake fieldwork to capture insights.
• Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
• Conduct CSM and other sales meetings.

Reporting Authority

Marketing Manager

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)