Product Listing (Shopify) & SEO Expert - Experienced

Bulkaroma; Chennai District; On-site; INR 350,000 - 520,000; Full time

Job summary

Bulkaroma, an online B2B platform for aroma ingredients and fragrance oils, seeks a catalog and content specialist. You will own the Shopify catalog of 1,500+ SKUs, maintain listings, and ensure data accuracy.

You’ll optimize product pages for discovery across 100+ countries, perform keyword research, write descriptions, and build SEO packages. This role emphasizes CSV bulk uploads, metadata, and collaboration to scale the catalog.

Qualifications

• 1–3 years in ecommerce product listings, catalog management, SEO, or content.
• Hands-on experience with Shopify (product uploads, variants, collections, metafields).
• Working knowledge of on-page SEO: meta tags, schema, keyword research, internal linking.

Responsibilities

• Own Shopify catalog of 1,500+ SKUs and manage listings.
• Set up variants, pack sizes, pricing, images, tags, and collections.
• Populate product metafields: CAS numbers, specifications, technical attributes.
• Attach and keep product documents (SDS, spec sheets) current.
• Run bulk uploads and catalog updates via CSV and internal tools.
• Audit catalog for duplicates, gaps, broken listings, and data quality.
• Write and optimise product descriptions using templates.
• Build per-product SEO packages: meta titles, meta descriptions, FAQ schema, internal linking.
• Produce ingredient reference pages from source material and templates.
• Track rankings, traffic, and page performance; fix underperforming pages.
• Improve site structure, collections, and internal linking as catalog grows.

Skills

Shopify

Product listings

SEO

Excel/Google Sheets

GA4 / analytics

Content writing

Data accuracy

Tools

CSV uploads

Internal tools

Job description

At Bulkaroma, we are an online B2B platform that brings global access to aroma ingredients & fragrance oils.

Job Description:

Own our Shopify product catalog and the content that makes it rank. You'll build and maintain listings across 1,500+ SKUs, keep product data clean and complete, and make sure our pages get found by buyers searching for aroma chemicals across 100+ countries.

What you'll do:

Product listings & catalog

• - Create and maintain product listings across a 1,500+ SKU Shopify catalog
• - Set up variants, pack sizes, pricing, images, tags, and collections correctly
• - Populate product metafields: CAS numbers, specifications, technical attributes
• - Attach and keep product documents (SDS, spec sheets) current
• - Run bulk uploads and catalog updates via CSV and our internal tools
• - Audit the catalog for duplicates, gaps, broken listings, and inconsistent data

SEO & content

• - Write and optimise product descriptions using our content templates
• - Build per-product SEO packages: meta titles, meta descriptions, FAQ schema, internal linking
• - Produce in-depth ingredient reference pages from source material and templates
• - Do keyword research for aroma chemicals, fragrance ingredients, and buyer-intent terms
• - Track rankings, traffic, and page performance; fix what's underperforming
• - Improve site structure, collections, and internal linking as the catalog grows

Who we're looking for

• - 1 to 3 years in ecommerce product listings, catalog management, SEO, or content
• - Hands-on experience with Shopify (product uploads, variants, collections, metafields)
• - Working knowledge of on-page SEO: meta tags, schema, keyword research, internal linking
• - Comfortable with Google Search Console, GA4, and keyword tools
• - Strong with Excel/Google Sheets for bulk data work (VLOOKUP, CSV handling)
• - Strong written English - our pages are read by technical B2B buyers, not casual shoppers
• - Detail-oriented - in a catalog this size, small data errors compound fast
• - Able to research unfamiliar technical subjects and write about them accurately
• - Added advantage: exposure to chemicals, fragrance, or any technical/industrial catalog
• - Added advantage: basic HTML, or experience with bulk upload tools and CSV workflows

Why Bulkaroma

• - Real scale to work on - 1,500+ SKUs and a global buyer base in 100+ countries
• - You'll build content systems, not just fill in templates someone else made
• - International exposure: we sell to perfumers and manufacturers worldwide
• - Your ideas get built, not shelved
• - Room to grow into owning the full catalog and organic growth function