Product & Growth Specialist

ALLEN; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Allen Career Institute's Growth team sits at the intersection of marketing, product, analytics, and business growth to scale web and offline funnels. The role drives user acquisition, improves conversion journeys, and collaborates with product, design, tech, CRM, and sales to scale outcomes.

You will support growth initiatives across paid marketing, landing pages, lead funnels, and product journeys; run campaigns on Google Ads, Meta, CRM, and WhatsApp; and track funnel metrics with GA4, GTM,

Qualifications

• 2–4 years of experience in Growth, Performance Marketing, Product Growth, Analytics, or related roles.
• Strong analytical and problem-solving skills.
• Comfort working with data, funnels, and digital platforms.
• High ownership and ability to execute quickly.
• Good communication and cross-functional collaboration skills.
• Familiarity with GA4, GTM, Meta Ads, Google Ads, Excel/Sheets is a plus.

Responsibilities

• Support growth initiatives across paid marketing, landing pages, lead funnels, and product journeys.
• Work on campaign execution across platforms like Google Ads, Meta, CRM, WhatsApp, etc.

Skills

Growth

Analytics

Cross-functional collaboration

Ownership

Communication

Tools

GA4

GTM

Meta Ads

Google Ads

Excel/Sheets

Job description

At ALLEN Career Institute, the Growth team works at the intersection of marketing, product, analytics, and business growth. The role involves driving user acquisition, improving conversion journeys, and working closely with product, design, tech, CRM, and sales teams to scale outcomes across web and offline funnels.

Key Responsibilities

• Support growth initiatives across paid marketing, landing pages, lead funnels, and product journeys
• Work on campaign execution across platforms like Google Ads, Meta, CRM, WhatsApp, etc.
• Track and analyse funnel metrics using tools like GA4, GTM, dashboards, and internal data sources
• Coordinate with business/product/design teams to improve user journeys and conversion rates
• Assist in experimentation, A/B testing, campaign launches, and reporting
• Help structure growth insights, audits, presentations, and execution plans
• Work on lead quality, attribution, source tracking, and performance optimization

What We’re Looking For

• 2-4 years of experience in Growth, Performance Marketing, Product Growth, Analytics, or related roles
• Strong analytical and problem-solving skills
• Comfort working with data, funnels, and digital platforms
• High ownership and ability to execute quickly
• Good communication and cross-functional collaboration skills
• Familiarity with tools like GA4, GTM, Meta Ads, Google Ads, Excel/Sheets is a plus

Good Fit For Someone Who

• Enjoys solving growth and conversion problems
• Likes working across both marketing and product
• Can balance execution with structured thinking
• Learns quickly and thrives in fast-paced environments