Product Executive

Zenex Animal Health; Ghaziabad District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Zenex Animal Health is seeking a marketing leader to shape product strategy and positioning for therapies and brands, guided by market needs, competitive intelligence, and regulatory considerations. You will translate insights into compelling value propositions and align cross-functional teams to deliver strong market performance.

Responsibilities include market research and analytics, development of promotional materials, sales training, budgeting and inventory oversight, and KOL engagement

Responsibilities

• Product Strategy & Positioning: Define the long-term vision, brand identity, and positioning for therapies & brands as per market requirements
• Market Research & Analytics: Analyse market trends & competitor activities to identify market gaps and forecast sales performance
• Sales Enablement: Develop promotional materials (print and digital), conduct product training, and arm the field force with necessary insights
• Budget & Inventory Management: Oversee marketing budgets, control promotional expenses, and collaborate with production to ensure steady inventory and supply lines
• KOL Engagement: Map out and build relationships with key veterinarians, major pharmacists, and other practitioners to establish product credibility

Job description

Role & responsibilities

• Product Strategy & Positioning: Define the long-term vision, brand identity, and positioning for therapies & brands As per the market requirements
• Market Research & Analytics: Analyse market trends & competitor activities to identify market gaps and forecast sales performance.
• Sales Enablement: Develop promotional materials (print and digital), conduct product training, and arm the field force with necessary insights.
• Budget & Inventory Management: Oversee marketing budgets, control promotional expenses, and collaborate with production to ensure steady inventory and supply lines.
• KOL (Key Opinion Leader) Engagement: Map out and build relationships with key veterinarians, major pharmacist, and other practitioners to establish product credibility.