Presales Development Representative

B2C Solutions Wll; Mohali; On-site; INR 500,000 - 700,000; Full time

Job summary

B2C Solutions Wll in India seeks a motivated Sales Data-driven professional to identify and engage potential B2B customers. You will conduct outbound outreach across calls, emails, LinkedIn, Apollo.io and WhatsApp, qualifying leads and scheduling demos for the team.

You will understand client needs, coordinate with cross-functional teams, and maintain CRM accuracy while pursuing monthly KPIs and sales targets within a dynamic market.

Qualifications

• Graduate/MBA or equivalent in Marketing, Business Administration or IT.
• Experience in B2B sales, lead generation, or business development.
• Ability to conduct professional discovery calls and follow up diligently.

Responsibilities

• Identify and research potential B2B customers and decision-makers.
• Conduct outbound calls, emails, LinkedIn outreach, Apollo.io and WhatsApp communication.
• Follow up on marketing-generated and inbound leads.
• Understand prospect requirements, business challenges and project needs.
• Qualify leads based on need, budget, authority, timeline and project scope.
• Conduct initial discovery calls and schedule meetings/demos for the sales team.
• Prepare and deliver basic product/service introductions and presentations.
• Coordinate with Sales, Marketing and Technical teams for proposals, demos and client requirements.
• Maintain accurate lead and prospect information in the CRM
• Follow up consistently with prospects and move qualified leads through the sales pipeline.
• Prepare daily/weekly reports on calls, leads, meetings, opportunities and conversions.
• Research target industries, companies, competitors and potential accounts.
• Support the sales team in preparing proposals, presentations, case studies and other pre-sales materials.
• Meet defined KPIs and monthly targets for qualified leads, meetings and sales opportunities

Skills

Verbal communication

Written communication

Interpersonal skills

Lead generation

CRM familiarity

Discovery calls

Negotiation

Cross-functional work

Education

Graduate/MBA

Tools

CRM

MS Office/Google Workspace

Apollo.io

LinkedIn

Email campaigns

Job description

Key Responsibilities

• Identify and research potential B2B customers and decision-makers.
• Conduct outbound calls, emails, LinkedIn outreach, Apollo.io and WhatsApp communication.
• Follow up on marketing-generated and inbound leads.
• Understand prospect requirements, business challenges and project needs.
• Qualify leads based on need, budget, authority, timeline and project scope.
• Conduct initial discovery calls and schedule meetings/demos for the sales team.
• Prepare and deliver basic product/service introductions and presentations.
• Coordinate with the Sales, Marketing and Technical teams for proposals, demos and client requirements.
• Maintain accurate lead and prospect information in the CRM
• Follow up consistently with prospects and move qualified leads through the sales pipeline.
• Prepare daily/weekly reports on calls, leads, meetings, opportunities and conversions.
• Research target industries, companies, competitors and potential accounts.
• Support the sales team in preparing proposals, presentations, case studies and other pre-sales materials.
• Meet defined KPIs and monthly targets for qualified leads, meetings and sales opportunities

Key Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Good understanding of B2B sales and lead-generation processes.
• Ability to conduct professional discovery calls.
• Strong follow-up and negotiation skills.
• Comfortable using CRM, MS Office/Google Workspace, Apollo.io, LinkedIn, Email Campaigns and online research tools.
• Ability to understand technology products/services and explain them in simple business terms.
• Self-motivated, organized and target-driven.
• Ability to work independently as well as with cross-functional teams.

Preferred Background

• Graduate/MBA in Marketing, Business Administration, Sales, IT
• 25 years of experience in B2B sales, inside sales, pre-sales, SDR, lead generation, or business development.

Experience selling IT/software solutions, SaaS, digital solutions, technology services will be preferred