Pre-Sales Executive

Sports For Life (SFL); Mumbai; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

Fixed salary + performance incentives

CRM training and onboarding

Growth path within sales function

Sport & fitness oriented work space

Job summary

Sports For Life (SFL) in Mumbai seeks a proactive Pre-Sales Executive to be the first contact for prospective members. You will engage inbound and outbound leads, assess needs, recommend programs, and drive trials through enrolment with a phone-first, target-driven approach.

You will book trials, coordinate with centers and coaches, log interactions in LeadSquared, and maintain CRM data quality while meeting daily and monthly targets.

Qualifications

• 2-4 years of tele-sales, inside sales, pre-sales, or a customer-facing role; freshers with strong communication and the right attitude may be considered.
• Excellent verbal communication in English, Hindi, and Marathi.
• Graduate in any discipline.

Responsibilities

• Make outbound calls to leads from digital campaigns, referrals, walk-ins, and other sources.
• Respond promptly to inbound inquiries across phone, WhatsApp, and other channels.
• Understand prospect requirements (sport, age group, skill level, center, timing) and pitch suitable program.
• Book trial sessions and coordinate schedules with centers and coaches.
• Follow up across the funnel: pre-trial reminders, post-trial closing, re-engagement of dormant leads.
• Handle objections, share pricing and program details, and drive enrolment.
• Maintain accurate lead records in CRM (LeadSquared) and log outcomes.
• Capture and log lost-lead reasons to support funnel improvement.
• Achieve daily, weekly, and monthly targets for calls, trials, and enrollments.
• Coordinate with center managers and coaches for smooth prospect experience.
• Share regular updates with Pre-Sales Manager on lead status and blockers.

Skills

English

Hindi

Marathi

Education

Graduate

Tools

LeadSquared

CRM

WhatsApp

Spreadsheet

Job description

About Sports For Life

Sports For Life is a multi-sport academy running structured coaching programs across Badminton, Table Tennis, Football, and Tennis in Mumbai and Pune. We help children and adults discover, learn, and grow in the sport of their choice through professional coaching, quality infrastructure, and a member-first experience. Our Pre-Sales team is the first voice a prospective member hears and plays a central role in turning interest into trials, and trials into long-term memberships.

Role Overview

As a Pre-Sales Executive, you will be the first point of contact for prospective members. You will engage inbound and outbound leads, understand their needs, recommend the right program, and drive them through the funnel from first conversation to trial booking to enrolment. This is a target-driven, phone-first role ideal for someone who enjoys talking to people, is persistent in follow-ups, and takes ownership of conversions.

Key Responsibilities

• Make outbound calls to leads generated from digital campaigns, referrals, walk-ins, and other sources.
• Respond promptly to inbound inquiries across phone, WhatsApp, and other channels.
• Understand each prospect's requirement sport, age group, skill level, preferred center and timing — and pitch the most suitable program.
• Book trial sessions and coordinate schedules with center teams and coaches.
• Follow up rigorously across the funnel: pre-trial reminders, post-trial closing, and re-engagement of dormant or undecided leads.
• Handle objections, share pricing and program details, and drive prospects toward enrolment.
• Maintain accurate, up-to-date lead records in the CRM (LeadSquared) — logging call outcomes, status, and next steps.
• Capture and log lost-lead reasons accurately to support funnel improvement.
• Achieve daily, weekly, and monthly targets for call volume, trials booked, and enrollments.
• Coordinate with center managers and coaches to ensure a smooth prospect experience from inquiry to trial.
• Share regular updates with the Pre-Sales Manager on lead status, pipeline, and blockers.

Required Skills & Qualifications

• Excellent verbal communication skills in [English, Hindi, and Marathi].
• 2-4 years of experience in tele-sales, inside sales, pre-sales, or a customer-facing role. Freshers with strong communication and the right attitude may be considered.
• Comfortable making a high volume of calls daily and staying persistent with follow-ups.
• Target-oriented mindset with the drive to meet and exceed conversion goals.
• Basic comfort with CRM tools, spreadsheets, and WhatsApp-based communication.
• Good listening skills, empathy, and the ability to handle objections professionally.
• Graduate in any discipline.

Preferred / Good to Have

• Prior experience in ed-tech, sports, fitness, wellness, or services sales.
• Hands-on familiarity with LeadSquared or a similar CRM.
• Experience with WhatsApp business messaging tools and dialer/calling software.
• Genuine interest in sports and an understanding of what motivates parents and learners.

Key Performance Indicators (KPIs)

• Daily call volume and connect rate.
• Number of trials booked.
• Trial-to-enrolment conversion rate.
• Monthly enrolments / revenue contribution.
• Lead follow-up discipline and CRM data hygiene.

What We Offer

• Fixed salary plus a performance-linked incentive structure.
• Training on our programs, sales process, and CRM tools.
• A clear growth path within the pre-sales and sales function.
• A dynamic, energetic work environment in the sports and fitness space.

Working Days & Hours

• 6 days a week.
• Weekend availability may be required, as these are peak inquiry days.

Sports For Life (SFL) is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation.

SFL has a zero-tolerance policy against any form of child abuse and harassment.