Assistant Public Relations Manager

HR Yaar; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

HR Yaar is seeking an Assistant Manager - Public Relations to lead PR initiatives for a luxury real estate developer and promoter. You will manage media relationships, coordinate with agencies and drive brand visibility alongside marketing and leadership teams.

The role requires a strong network with journalists, content development skills and a track record in managing multiple campaigns in fast-paced environments. Mumbai-based on-site role with strategic media exposure.

Qualifications

• Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing or related field.
• 5+ years of Public Relations experience, preferably in real estate/luxury/hospitality sectors.
• Strong network with journalists, editors and media professionals across Mumbai.
• Proven experience in managing PR agencies and multiple stakeholders.
• Excellent written and verbal communication with content development capabilities.
• Strong planning, organisational and project management skills.

Responsibilities

• Execute PR plans for project launches, corporate announcements and brand campaigns.
• Prepare and manage the annual PR calendar aligned with marketing objectives.
• Drive brand-building initiatives to enhance visibility and reputation across media.
• Build and maintain relationships with journalists, editors and media houses.
• Coordinate with external PR agencies for timely execution of plans.
• Draft and review press releases, media notes, speeches and thought leadership pieces.
• Secure high-quality media coverage across business, real estate, lifestyle and financial publications.
• Monitor media coverage and prepare PR performance reports and competitor analysis.
• Manage crisis communication and safeguard company reputation.
• Collaborate with Marketing, Sales and Leadership to align communications with business goals.

Skills

Public relations

Media relations

Stakeholder management

Content development

Crisis communication

Project management

Thought leadership

Education

Bachelor's degree in Mass Communication

Master's degree preferred

Tools

Media monitoring tools

Job description

Industry Preference: Real Estate (Luxury/Ultra-Luxury preferred)

About the Role

The Assistant Manager - Public Relations will be responsible for executing PR initiatives, managing media relationships, coordinating with PR agencies, and driving positive brand visibility for the developer and its promoter. This role will strengthen the corporate brand, enhance the promoter's thought leadership, and ensure consistent communication across all media platforms.

Key Responsibilities

• Execute PR plans for project launches, corporate announcements, and brand campaigns.
• Prepare and manage the annual PR calendar aligned with marketing objectives.
• Drive brand-building initiatives to enhance the visibility and reputation of the company and its promoter across print, digital, television, and industry media.
• Build and maintain strong relationships with journalists, editors, media houses, and industry influencers.
• Coordinate with external PR agencies to ensure timely and effective execution of communication plans.
• Draft and review press releases, media notes, leadership communication, speeches, interview briefs, and thought leadership articles.
• Secure high-quality media coverage across business, real estate, lifestyle, and financial publications.
• Monitor media coverage and prepare PR performance reports, media tracking, and competitor analysis.
• Manage crisis communication and safeguard the reputation of the company and its promoter.
• Collaborate closely with Marketing, Sales, and Leadership teams to ensure communication initiatives support overall business objectives.

Candidate Profile

• Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field. Master's degree preferred.
• Minimum 5 years of experience in Public Relations, preferably in the real estate, luxury, hospitality, or lifestyle sectors.
• Strong network with journalists, editors, and media professionals across Mumbai and national business, real estate, and lifestyle publications.
• Proven experience in managing PR agencies and multiple stakeholders.
• Excellent written and verbal communication skills with strong content development capabilities.
• Strong planning, organisational, and project management skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Public & Media Relations
• Corporate Communications
• Brand Building
• Executive Profiling & Thought Leadership