PPC & Paid Media Specialist

Arting Digital; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Arting Digital Private Limited is seeking an experienced PPC & Paid Media Specialist with a strong agency background to drive B2B campaigns across international markets.

You will plan, execute, and optimize campaigns on Google Ads, Meta Ads, YouTube, and LinkedIn, manage $50,000+ monthly budgets, and build performance dashboards using GA4 and Looker Studio. Strong analytical skills and communication are essential.

Qualifications

• Experience managing B2B paid media campaigns for international markets.
• Strong hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads.
• Agency background preferred with ability to manage monthly budgets over $50k.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and LinkedIn.
• Manage monthly ad budgets of $50,000+ across multiple client accounts.
• Drive lead generation, ROAS, CPL, and pipeline growth.
• Set up conversion tracking using GA4, GTM, LinkedIn Insight Tag, and Meta Pixel.
• Create performance dashboards and reports using GA4 and Looker Studio.
• Collaborate with SEO and content teams to improve performance.

Skills

Google Ads

Meta Ads

LinkedIn Ads

B2B Lead Generation

Campaign Management

Performance Marketing

Tools

Google Ads

GA4

Google Tag Manager

Looker Studio

Meta Pixel

LinkedIn Insight Tag

Job description

Arting Digital Private Limited | Full time

Skills set: PPC | Google Ads | Meta Ads | LinkedIn Ads | B2B Lead Generation | Campaign Management | Performance Marketing | GA4 | Google Tag Manager | Looker Studio | Conversion Tracking | Budget Optimization | A/B Testing | ROAS | CPL | Remarketing

About the Role

We are looking for an experienced PPC & Paid Media Specialist with a strong digital marketing agency background and expertise in managing B2B paid media campaigns across international markets.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• Manage monthly advertising budgets of $50,000+ across multiple client accounts.
• Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth.
• Manage keyword research, audience targeting, remarketing, and A/B testing.
• Set up conversion tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, and Meta Pixel.
• Create performance dashboards and reports using GA4 and Looker Studio.
• Work closely with SEO and content teams to improve campaign performance.

Required Skills

• Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max).
• Expertise in Meta Ads Manager and LinkedIn Campaign Manager.
• Good knowledge of GA4, Google Tag Manager, and Looker Studio.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Excellent communication and analytical skills.

Preferred

• Digital marketing agency experience.
• Experience handling US, UAE, and EMEA markets.
• Google Ads certifications.
• Exposure to SA360, DV360, and PPC automation tools.