PPC Executive / Junior Performance Marketer

Meraqi Digital LLP; Kolkata District; On-site; INR 500,000 - 700,000; Full time

Benefits offered by this job

Flexible remote work options

Team collaboration events

Casual dress code

Job summary

Meraqi Digital LLP in Kolkata is seeking a PPC Executive to lead our performance marketing campaigns. You will manage ads on platforms like Google and Meta, optimizing for results and crafting compelling strategies.

The ideal candidate will have hands-on experience with PPC campaigns, a data-driven mindset, and creative flair for ad copy. Expect a vibrant office culture with some remote flexibility and a focus on team collaboration.

Qualifications

• Hands-on experience with Google Ads and Meta Ads.
• Data-driven mindset with a love for analytics tools.
• Creative flair for writing ad copy that converts.

Responsibilities

• Plan, create, and manage high-performing PPC campaigns.
• Analyze data to optimize ad spend and boost ROI.
• Craft compelling ad copy and visuals.

Skills

Google Ads

Meta Ads

Data analysis

Ad copywriting

Analytical tools

Organization

Communication

Proactive learning

Education

Marketing

Advertising

Business / Analytics

Communications

Digital Media

Tools

Google Analytics

Firebase

Job description

Are you the wizard behind clicks, conversions, and campaign wins? Come join us!

About the Role

As a PPC Executive, you’ll be the mastermind powering our performance marketing campaigns — turning budgets into results on platforms like Google, Meta, and beyond. You’re not just managing ads — you’re crafting strategies, optimizing performance, and delivering measurable success that makes clients (and us) smile.

What You’ll Do (aka Your Superpowers)

• Plan, create, and manage high-performing PPC campaigns on Google Ads, Meta Ads, and beyond.
• Analyze data like a detective to optimize ad spend, boost ROI, and hit KPIs.
• Collaborate with account managers, creatives, and clients to align campaigns with big-picture goals.
• Craft compelling ad copy and visuals that stop the scroll and drive action.
• Monitor campaign performance, tweak bids, test audiences, and keep everything running smoothly.
• Stay ahead of trends, algorithm updates, and new ad features to keep our campaigns cutting‑edge.
• Deliver clear, insightful reports that show clients the value of every click.
• Contribute to client pitches with data‑driven ideas that win business.

What to Expect (besides the adrenaline rush)

• You’ll work in our vibrant office, with some remote flexibility for deep‑focus optimization sessions.
• Expect regular check‑ins with the team and clients, plus the occasional brainstorming sesh over coffee.
• Smart casual is the dress code — think professional with a side of personality.
• Some late nights tweaking campaigns or meeting deadlines, but plenty of high‑fives for smashing targets.

What You Bring to the Table

We’re open to all backgrounds, but bonus points if you’ve studied:

• Marketing
• Advertising
• Business / Analytics
• Communications
• Digital Media

Skills That’ll Make You Shine

• Hands‑on experience with Google Ads and Meta Ads (certifications are a big plus!).
• Data‑driven mindset with a love for analytics tools (Google Analytics, Firebase, anyone?).
• Sharp eye for detail and a knack for spotting optimization opportunities.
• Creative flair for writing ad copy that converts.
• Organized, with the ability to juggle multiple campaigns without breaking a sweat.
• Proactive, curious, and always learning about the latest PPC trends.
• Team player who can communicate ideas clearly to clients and colleagues.
• Cool‑headed under pressure, with a passion for delivering results.
• Tech‑savvy and comfortable with ad platforms, spreadsheets, and reporting tools.

If this sounds like you, let’s make some clicks count.