Ppc Executive

Business Thrust Techsoft Pvt Ltd; Uttar Pradesh; On-site; INR 446,000 - 558,000; Full time

Benefits offered by this job

Flexible schedule

Health insurance

Life insurance

Provident Fund

Job summary

Business Thrust Techsoft Pvt Ltd is hiring a PPC Executive to plan, manage, and optimize paid campaigns for diverse clients. You will handle Google Ads, Facebook, LinkedIn, and other platforms, focusing on maximizing ROI through strategic bidding and copy testing.

The role emphasizes keyword research, audience targeting, and conversion-focused landing tests, with a 5.5-day work week and in-person location in Noida, Uttar Pradesh. Compensation is ₹40,000–₹50,000 per month.

Qualifications

• Google Ads Certification or equivalent accreditation.
• Experience running ecommerce PPC campaigns (Google Shopping).
• Knowledge of programmatic advertising and AI-driven bidding.
• Understanding multi-channel marketing strategies across paid channels.
• Experience in B2B or lead generation PPC campaigns.

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
• Develop PPC strategies for diverse clients and industries.
• Perform keyword research, audience targeting, and bid optimization to boost performance.
• Monitor metrics (CTR, CPC, CPA, ROAS, Quality Score) and adjust campaigns.
• Create compelling ad copies, test variants, and landing pages to improve conversions.

Skills

Google Ads Certification

Meta Blueprint Certification

E-commerce PPC

Programmatic advertising

Multi-channel marketing

B2B lead generation

Job description

We are Hiring - PPC Executive
Location - Noida, Sector - 63
Working days - 5.5 days ( 2nd saturday is working and 1st,3rd & 4th saturday is off)
Working Timing: 8:00 AM - 5:00 PM

Objectives of this role

• Planning, executing, and managing PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
• Develop and implement PPC strategies for a variety of clients.
• Conducting keyword research, audience targeting, remarketing and bid strategy optimization to increase ad performance.
• Monitoring and analyzing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.).
• Creating compelling ad copies, A/B test creatives, and landing pages to improve conversion rates.
• Optimizing campaign budgets to ensure efficient ad spend and ROI maximization.
• Tracking competitor PPC strategies and identifying growth opportunities.
• Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
• Implementing tracking tools (Google Analytics, Google Tag Manager, UTM parameters, etc.) to measure performance accurately.
• Stay up to date with the latest trends and best practices in PPC advertising.

Your tasks

• Manage search, display, remarketing, video, and shopping ad campaigns effectively.
• Optimize ad campaigns to improve quality scores and reduce cost-per-conversion.
• Identify negative keywords and refine targeting to improve ad relevance.
• Ensure PPC campaigns comply with Google Ads policies and platform guidelines.
• Use Google Analytics, heatmaps, and attribution modelling to track user behavior.
• Implement conversion tracking and audience segmentation for better targeting.
• Test and refine bidding strategies (manual, automated, target CPA, ROAS, etc.).
• Coordinate with developers to ensure proper conversion tracking and retargeting pixel implementation.
• Continuously improve Quality Scores and Ad Rank through structured campaigns.
• Stay updated with Google Ads policy changes, new ad formats, and emerging trends.

Preferred skills and Qualifications

• Google Ads Certification or Meta (Facebook) Blueprint Certification.
• Experience with E-commerce PPC (Google Shopping).
• Knowledge of programmatic advertising and AI-driven bidding strategies.
• Understanding of multi-channel marketing strategies.
• Experience in B2B, or lead generation PPC campaigns.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund

Work Location:

In person