PPC Executive

Pravaah Consulting; Kolkata District; Hybrid; INR 300,000 - 600,000; Full time

Job summary

Pravaah Consulting is seeking a hands-on Paid Media & SEO Executive to manage Google Ads and Meta Ads campaigns, with a strong focus on lead generation and performance optimization.

You’ll work closely with the SEO team, perform keyword research, and support on-page SEO activities while handling analytics and reporting in a hybrid work setup.

Qualifications

• 1.5+ years hands-on experience in digital advertising (Google Ads & Meta Ads).
• Proven experience managing lead-generation campaigns.
• Strong understanding of campaign setup, targeting and optimization.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Knowledge of SEO basics and tools: SEMrush, Ahrefs, GC.

Responsibilities

• Set up, manage and optimize Google Ads campaigns.
• Set up Meta Ads campaigns on Facebook and Instagram.
• Conduct keyword research and competitor analysis for paid campaigns.
• Develop audience targeting, remarketing and retargeting campaigns.
• Manage budgets and monitor KPIs (CTR, CPC, CPA, ROAS).
• Collaborate with content/design for ad creatives and messaging.
• Work with GA4, GTM and conversion tracking.
• Support SEO activities including on-page optimization.
• Coordinate paid and organic search strategies.
• Prepare regular campaign performance reports.

Skills

Hands-on advertising

Lead generation

Analytical

Communication skills

Independent work

Tools

GA4

Google Tag Manager

SEMrush

Ahrefs

Google Search Console

Job description

Role: Paid Media & SEO Executive

Experience: 1.5–3 years

Work Mode: Hybrid

Location: Kolkata, Pune, Bangalore

Employment Type: Full-time

About the Role

We are looking for a Paid Media & SEO Executive who is hands‑on, analytical and comfortable managing digital marketing campaigns from setup through optimization and reporting.

The primary responsibility of this role will be to plan, execute, monitor and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram), with a strong focus on lead generation and campaign performance.

The role will also work closely with our SEO team and support day‑to‑day SEO activities including keyword research, competitor analysis, on‑page optimization and SEO reporting.

This is a hands‑on execution role suited to someone who enjoys working with numbers, testing campaigns, identifying opportunities and continuously improving performance.

Key ResponsibilitiesPaid Media — Google & Meta

• Set up, manage and optimize Google Ads campaigns, including Search and other relevant campaign types.
• Set up, manage and optimize Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, search‑term analysis and competitor research for paid campaigns.
• Develop and manage audience targeting, remarketing and retargeting campaigns.
• Manage campaign budgets and allocate spend based on performance.
• Monitor key performance metrics including CTR, CPC, CPL/CPA, conversion rate and ROAS, where applicable.
• Continuously test and optimize ad copy, creatives, audiences, keywords, bids and landing pages.
• Identify underperforming campaigns and implement corrective actions.
• Work with content/design teams to develop effective ad creatives and messaging.
• Monitor campaign performance and proactively identify opportunities for growth.
• Prepare regular campaign performance reports and communicate insights and recommendations.

Analytics & Tracking

• Work with GA4, Google Tag Manager and conversion tracking.
• Ensure campaigns are correctly tracked and conversions are being recorded accurately.
• Analyze campaign and website data to identify performance trends and opportunities.
• Use data to make informed campaign optimization decisions.

SEO Support

• Conduct keyword research and competitor analysis.
• Support the SEO team with on‑page SEO activities.
• Assist with optimizing website content, titles, meta descriptions, headings and internal linking.
• Work with tools such as Google Search Console, SEMrush and/or Ahrefs.
• Assist with SEO reporting and performance analysis.
• Coordinate with the SEO team to ensure paid and organic search strategies complement each other.

Requirements

• 1.5+ years of hands‑on experience in digital advertising, particularly Google Ads and Meta Ads.
• Demonstrable experience managing lead‑generation campaigns.
• Strong practical understanding of Google Ads campaign setup, targeting, bidding and optimization.
• Strong practical understanding of Meta Ads campaign setup, audience targeting and optimization.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Good understanding of digital marketing metrics and campaign performance analysis.
• Working knowledge of SEO, including keyword research, competitor analysis and on‑page SEO.
• Experience with SEO tools such as SEMrush, Ahrefs and Google Search Console.
• Strong analytical and problem‑solving skills.
• Good written and verbal communication skills.
• Ability to work independently as well as collaborate with SEO, content and creative teams.
• Comfortable working in a hybrid environment.

Nice to Have

• Experience managing multiple client accounts.
• Experience working with international markets.
• Experience with Google Ads Display, YouTube or Performance Max campaigns.
• Experience with landing‑page optimization and CRO.
• Experience creating or testing ad creatives for Meta campaigns.
• Google Ads or Meta certifications.

What We Are Looking For

We are looking for someone who actually manages campaigns, rather than someone whose experience is limited to assisting another team member or boosting social media posts.

The ideal candidate should be able to look at a campaign, understand what is working, what isn't, why it isn't working, and what should be done next.

If you're equally comfortable inside Google Ads and Meta Ads, enjoy working with data, and have a solid understanding of SEO, we'd like to hear from you.

Immediate joiners or candidates who can join at short notice will be preferred.