PPC Executive

Moon Technolabs Pvt. Ltd.; Ahmedabad District; On-site; INR 350,000 - 550,000; Full time

Job summary

Moon Technolabs Pvt. Ltd. in Ahmedabad is seeking a PPC Executive to plan, execute, and optimize campaigns across Google Ads, Bing Ads, Apple Search Ads and social platforms.

You will perform keyword and audience research, create ad copies, monitor metrics, conduct A/B tests, manage budgets, and generate weekly and monthly reports. 2.5+ years experience required. The role emphasizes data-driven decision making, collaboration with content and design teams, and independent ownership of campaign

Qualifications

• 2.5+ years of hands-on PPC / Paid Media experience.
• Strong hands-on experience with Google Ads; Google Ads certification is preferred.
• Working knowledge of Google Analytics/GA4, Google Tag Manager, SEMrush, or similar tools.
• Good understanding of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
• Strong analytical and problem-solving skills with the ability to convert data into actionable decisions.
• Good communication and reporting skills.
• Ability to manage budgets and prioritize campaigns based on business goals.
• Comfortable working independently and taking ownership of campaign results.

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
• Monitor campaign performance and key metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
• Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets to ensure efficient spend and better ROI/ROAS.
• Identify performance gaps and take timely corrective actions based on data and campaign insights.
• Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
• Set up and monitor conversion tracking, goals, and campaign analytics.
• Prepare and present weekly and monthly PPC performance reports, including insights, learnings, and action plans.
• Stay updated with Google Ads, Apple Search Ads, paid media trends, platform updates, and industry best practices.
• Independently manage day-to-day campaign activities while taking ownership of campaign performance.

Skills

PPC / Paid Media

Google Ads

Bing Ads

Apple Search Ads

Social media ads

Keyword research

Competitor analysis

Audience research

Campaign planning

Ad copywriting

A/B testing

Budget management

Campaign analytics

GA4

Google Tag Manager

SEMrush

Tools

Google Ads

Bing Ads

Apple Search Ads

Google Analytics/GA4

Google Tag Manager

SEMrush

Job description

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
• Monitor campaign performance and key metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
• Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets to ensure efficient spend and better ROI/ROAS.
• Identify performance gaps and take timely corrective actions based on data and campaign insights.
• Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
• Set up and monitor conversion tracking, goals, and campaign analytics.
• Prepare and present weekly and monthly PPC performance reports, including insights, learnings, and action plans.
• Stay updated with Google Ads, Apple Search Ads, paid media trends, platform updates, and industry best practices.
• Independently manage day-to-day campaign activities while taking ownership of campaign performance.

PPC Executive

Exp: 2.5+ Years

Location: Ahmedabad

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
• Monitor campaign performance and key metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
• Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets to ensure efficient spend and better ROI/ROAS.
• Identify performance gaps and take timely corrective actions based on data and campaign insights.
• Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
• Set up and monitor conversion tracking, goals, and campaign analytics.
• Prepare and present weekly and monthly PPC performance reports, including insights, learnings, and action plans.
• Stay updated with Google Ads, Apple Search Ads, paid media trends, platform updates, and industry best practices.
• Independently manage day-to-day campaign activities while taking ownership of campaign performance.

Qualifications

• 2.5+ years of hands-on PPC / Paid Media experience.
• Strong hands-on experience with Google Ads; Google Ads certification is preferred.
• Working knowledge of Google Analytics/GA4, Google Tag Manager, SEMrush, or similar tools.
• Good understanding of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
• Strong analytical and problem-solving skills with the ability to convert data into actionable decisions.
• Good communication and reporting skills.
• Ability to manage budgets and prioritize campaigns based on business goals.
• Comfortable working independently and taking ownership of campaign results.

Preferred Experience

• Experience in running mobile app acquisition campaigns and understanding app install/conversion metrics.
• Experience managing PPC campaigns for IT/software services or technology companies.
• Hands-on experience with Apple Search Ads.
• Experience with lead generation as well as conversion-focused campaigns.
• Exposure to international campaigns and multiple geographic markets is a plus.