PPC Associate

Eduport; Kozhikode district; On-site; INR 400,000 - 600,000; Full time

Job summary

Eduport is seeking a data-driven PPC Associate to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads. You will monitor key metrics, generate high-quality leads, and improve ROI.

The role requires 2–3 years of hands-on PPC experience, proficiency in GA4, GTM, and analytics. Collaboration with marketing and sales teams is essential in a fast-paced environment.

Qualifications

• 2–3 years hands-on PPC experience.
• Strong experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good communication and teamwork skills.
• Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis.

Responsibilities

• Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
• Manage metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
• Generate quality leads while maintaining target CPL and ROI.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Optimize budgets, bids, creatives, ad copies, and landing pages.
• Conduct A/B testing across creatives, audiences, ad copies, and landing pages.
• Track campaign performance and prepare regular performance reports with actionable insights.
• Work closely with Creative, Content, Media, Business, and Sales teams.
• Identify new campaign strategies and growth opportunities.
• Use AI tools and automation to improve management and reporting.
• Stay updated with digital advertising trends and platform changes.

Skills

PPC

Google Ads

Meta Ads

GA4

Google Tag Manager

Microsoft Clarity

Conversion tracking

Data analysis

Excel

Education

Bachelor's degree

Tools

Looker Studio

Zapier

Make

CRM automation

Job description

About The Role

Eduport is looking for a PPC Associate who can manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should be data-driven, performance-focused, and experienced in generating quality leads while improving campaign ROI.

Key Responsibilities

• Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
• Manage key metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
• Generate quality leads while maintaining target CPL and improving ROI.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Optimize budgets, bids, creatives, ad copies, and landing pages.
• Conduct A/B testing across creatives, audiences, ad copies, and landing pages.
• Track campaign performance and prepare regular performance reports with actionable insights.
• Work closely with Creative, Content, Media, Business, and Sales teams.
• Identify new campaign strategies and growth opportunities.
• Use AI tools and automation to improve campaign management, reporting, and productivity.
• Stay updated with digital advertising trends and platform changes.

Requirements

• Bachelor's degree in any discipline.
• 2–3 years of hands-on PPC experience.
• Strong experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good communication and teamwork skills.
• Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis.
• Ability to manage multiple campaigns and work in a fast-paced environment.

Good to Have

• Google Ads or Meta certification.
• Experience in EdTech or education-focused lead generation.
• Knowledge of CRO, landing page optimization, and basic SEO.
• Experience with Looker Studio or other reporting dashboards.
• Familiarity with AI tools such as ChatGPT, Gemini, or Claude.
• Basic knowledge of marketing automation tools such as Zapier, Make, or CRM automation.

What We’re Looking For

We’re Looking For Someone Who

• Thinks with data and performance.
• Takes ownership of campaigns and results.
• Enjoys testing, experimenting, and finding better solutions.
• Brings fresh ideas to improve lead generation and business growth.
• Uses AI and automation to work smarter and more efficiently.
• Can collaborate effectively with marketing and sales teams.