Platform Marketing Executive – E-commerce & Quick Commerce

RSH Global; West Bengal; In loco; INR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

RSH Global is looking for a dynamic Platform Marketing Executive to strengthen its presence across leading E-commerce and Quick Commerce platforms in India. The role involves planning, executing and optimizing platform-specific marketing initiatives on marketplaces like Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and BigBasket and other emerging channels.

The ideal candidate will have strong knowledge of marketplace advertising, platform visibility and campaign analytics, translating

Competenze

• 3–5 years of experience in E-commerce Marketing, Quick Commerce or Performance Marketing.
• Hands-on experience with platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart or BigBasket.
• Experience in managing marketplace advertising campaigns and performance metrics.
• Strong analytical skills with proficiency in MS Excel and PowerPoint.

Mansioni

• Plan and execute platform marketing campaigns across E-commerce and Quick Commerce channels.
• Manage platform advertising initiatives including AMS, PLA/PCA, sponsored ads and banners.
• Drive product discoverability through keyword research and promotional campaigns.
• Coordinate with platform teams to secure placements and marketing opportunities.
• Prepare monthly performance reviews and campaign updates for management.

Conoscenze

E-commerce marketing

Quick Commerce

Performance marketing

Campaign analytics

Stakeholder management

Strumenti

AMS

PLA/PCA

Sponsored ads

Banner campaigns

Keyword research

Descrizione del lavoro

RSH Global is one of India's growing personal care companies, with JOY as its flagship brand. We are looking for a dynamic and performance-driven Platform Marketing Executive to strengthen our presence across leading E-commerce and Quick Commerce platforms.

The role will be responsible for planning, executing and optimizing platform-specific marketing initiatives across marketplaces such as Amazon, Flipkart and other E-commerce channels, as well as Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes and other emerging Quick Commerce platforms.

The ideal candidate should have a strong understanding of marketplace advertising, platform visibility, performance marketing and campaign analytics, with the ability to translate marketing investments into measurable business growth.

Key Responsibilities

1. E-commerce & Quick Commerce Platform Marketing

• Plan and execute platform marketing campaigns across E-commerce and Quick Commerce channels.
• Manage platform advertising initiatives including AMS, PLA/PCA, sponsored ads, banners, search ads, homepage placements and other visibility opportunities.
• Drive product discoverability through keyword research, search optimization, product merchandising and platform-specific promotional campaigns.
• Coordinate with platform category and media managers to secure high-impact placements and marketing opportunities.
• Plan and execute monthly marketing calendars aligned with business priorities, seasonal campaigns and new product launches.

2. Performance Marketing & Campaign Optimization

• Drive traffic, conversions and sales through effective campaign planning, execution and optimization.
• Manage campaign targeting, audience segmentation, ad creatives, budgets and performance tracking.
• Monitor key performance metrics such as ROAS, ROI, ACOS, TACOS, CTR, CPC and conversion rates at product and category levels.
• Optimize campaign spends to improve advertising efficiency and maximize return on investment.
• Track campaign performance and identify opportunities to improve sales, visibility and customer acquisition.

3. Market & Business Analysis

• Analyze monthly sales offtakes, platform performance and product/category-level trends.
• Monitor competitor activities, pricing strategies, promotional offers and platform activations.
• Study consumer search behaviour and platform insights to identify growth opportunities.
• Prepare monthly performance reports, campaign reviews and business updates for management.

4. Off-Platform Marketing & Consumer Activations

• Collaborate with Brand and Digital Marketing teams to plan initiatives that drive traffic and awareness for E-commerce and Quick Commerce channels.
• Support influencer collaborations, social media campaigns, digital partnerships, sampling initiatives and hyperlocal activations.
• Plan and execute Meta CPAS and Google/YouTube advertising campaigns, wherever relevant.
• Evaluate the effectiveness of off-platform campaigns and assess their contribution to platform traffic and sales.

5. Stakeholder & Cross-functional Coordination

• Work closely with Brand, Sales, Finance, Supply Chain and platform teams to ensure seamless campaign execution.
• Coordinate with external agencies, platform representatives and vendors.
• Ensure timely execution of campaigns within approved budgets and timelines.

Desired Candidate Profile

• 3–5 years of relevant experience in E-commerce Marketing, Quick Commerce, Marketplace Marketing or Performance Marketing.
• Hands-on experience with platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart or BigBasket.
• Experience in managing marketplace advertising campaigns such as AMS, PLA/PCA, sponsored ads and banner campaigns.
• Strong understanding of performance marketing metrics, campaign analytics and ROI optimization.
• Experience in campaign planning, execution, reporting and budget management.
• FMCG, Beauty or Personal Care industry experience will be preferred.
• Strong analytical skills with proficiency in MS Excel and PowerPoint.
• Good communication, coordination and stakeholder management skills.
• Self-driven professional with a strong ownership mindset and ability to work in a fast-paced environment.