Quick Commerce Performance Marketing Specialist

Imagimake Play Solutions Pvt Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Imagimake Play Solutions Pvt Ltd. in Mumbai seeks a Quick Commerce Performance Marketing Specialist to plan, run, and optimize campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket.

You will own budgets, bid strategies, keyword selection, and placements to boost sales and efficient ROAS. The role requires 2–3 years of hands-on Q-commerce marketing experience, strong analytics, advanced Excel skills, and the ability to translate data into actionable growth recommendations for the

Qualifications

• 2–3 years of hands-on experience in Quick Commerce / Marketplace Performance Marketing.
• Experience across Blinkit, Swiggy Instamart, Zepto and/or BigBasket preferred.
• Strong analytical skills with data-driven mindset.
• Advanced Excel skills (Pivot Tables, XLOOKUP/VLOOKUP).
• Ability to turn marketplace data into actionable insights.

Responsibilities

• Plan, execute and optimize performance campaigns across major quick commerce platforms.
• Manage budgets, bids, keywords, placements to drive sales and optimize ROAS.
• Monitor metrics: sales, orders, ad spend, ROAS, TACoS, CTR, CPC, conversions.
• Analyse SKU and category performance to identify growth opportunities.
• Build dashboards and MIS to translate data into growth recommendations.

Skills

Performance marketing

Quick Commerce

Campaign management

Budget optimization

Analytics

Stakeholder management

Tools

Excel

Job description

JD: Quick Commerce Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket.
• Manage advertising budgets, bids, keywords, placements, and campaigns to drive **sales and efficient ROAS/TACoS
• Monitor key metrics including Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate.
• Analyse SKU, keyword, category, and platform-level performance to identify growth opportunities and optimize underperforming campaigns.
• Drive search visibility, product discoverability, rankings, and marketplace presence.
• Track competitor pricing, assortment, promotions, and visibility across platforms.
• Monitor stock availability/OOS impact and work with category and marketplace teams to improve SKU performance and assortment.
• Plan and execute seasonal campaigns, promotions, new launches, and platform-specific activations.
• Build and maintain daily/weekly MIS and performance dashboards, translating data into actionable growth recommendations.

Key Requirements

• 2–3 years of hands‑on experience in Quick Commerce / Marketplace Performance Marketing, preferably across Blinkit, Swiggy Instamart, Zepto, and/or BigBasket.
• Strong understanding of Q-commerce advertising, sponsored placements, search visibility, SKU performance, and marketplace growth levers.
• Proven experience in campaign management, budget optimization, and performance analysis.
• Strong analytical skills with experience handling SKU and campaign-level datasets.
• Advanced Excel skills - Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, data analysis, and dashboards.
• Ability to turn marketplace data into actionable business insights.
• Understanding of Q-commerce consumer behaviour, promotions, inventory impact, and marketplace search.
• Strong communication, stakeholder management, and problem-solving skills.
• Highly data-driven, detail-oriented, and comfortable in a fast-paced environment.