Performance Marketing Specialist – Q-commerce & E-Commerce

Beehive Farms; Ludhiana; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Beehive Farms Pvt Ltd. in Ludhiana invites a performance marketing professional to lead marketplace advertising across Amazon Ads, Blinkit Ads and Swiggy Instamart. You will plan, launch and optimize campaigns, manage budgets, and improve product visibility and sales.

You will monitor metrics like ROAS, ACOS and CPC, analyse performance by SKU and city, and prepare dashboards and weekly reports for leadership. Strong Excel/Sheets skills and independent, multi-campaign management are essential.

Qualifications

• 2–5 years of relevant performance marketing experience.
• Hands-on experience with Amazon Ads and Blinkit Ads.
• Strong understanding of marketplace advertising, campaign optimisation and analytics.
• Experience managing advertising budgets and improving ROAS.
• Proficiency in Microsoft Excel or Google Sheets.
• Ability to independently manage multiple products, campaigns and advertising platforms.
• Strong analytical skills and a results-oriented approach.

Responsibilities

• Independently manage Amazon Ads, Blinkit Ads, and Swiggy Instamart campaigns.
• Plan, launch, monitor and optimise sponsored product, search, recommendation and other available advertising formats.
• Manage daily advertising budgets, bidding strategies and campaign structures.
• Identify opportunities to improve product visibility, conversions and sales.
• Monitor ROAS, ACOS, TACOS, CPC, CTR, conversion rates and advertising-attributed sales.
• Analyse SKU-wise, campaign-wise and city-wise performance wherever platform data is available.
• Identify underperforming campaigns and implement corrective actions.
• Allocate advertising budgets based on performance, inventory availability and business priorities.
• Focus on profitable revenue growth rather than advertising metrics alone.
• Develop advertising strategies for new product launches and existing SKUs.
• Plan promotional campaigns around platform events, seasonal demand and product opportunities.
• Identify high-performing products and opportunities to scale advertising investments.
• Coordinate with the marketplace operations team on pricing, stock availability, product listings and promotions.
• Prepare daily advertising performance dashboards.
• Submit weekly reports covering ad spend, attributed revenue, ROAS, ACOS and key optimisation decisions.
• Track advertising performance against agreed sales and profitability targets.
• Present actionable recommendations to the Director - E-commerce & Quick Commerce.

Skills

Performance marketing

Amazon Ads

Blinkit Ads

Advertising analytics

Budget management

Excel/Sheets

Independent management

Multi-platform campaigns

Analytical skills

Results-driven

Tools

Excel

Google Sheets

Job description

Key Responsibilities

1. Marketplace & Quick-Commerce Advertising

• Independently manage Amazon Ads (AMS), Blinkit Ads and Swiggy Instamart advertising campaigns.
• Plan, launch, monitor and optimise sponsored product, search, recommendation and other available advertising formats.
• Manage daily advertising budgets, bidding strategies and campaign structures.
• Identify opportunities to improve product visibility, conversions and sales.

2. Performance Analysis & Optimisation

• Monitor ROAS, ACOS, TACOS, CPC, CTR, conversion rates and advertising-attributed sales.
• Analyse SKU-wise, campaign-wise and city-wise performance wherever platform data is available.
• Identify underperforming campaigns and implement corrective actions.
• Allocate advertising budgets based on performance, inventory availability and business priorities.
• Focus on profitable revenue growth rather than advertising metrics alone.

3. Sales Growth & Campaign Planning

• Develop advertising strategies for new product launches and existing SKUs.
• Plan promotional campaigns around platform events, seasonal demand and product opportunities.
• Identify high-performing products and opportunities to scale advertising investments.
• Coordinate with the marketplace operations team on pricing, stock availability, product listings and promotions.

4. Reporting & Accountability

• Prepare daily advertising performance dashboards.
• Submit weekly reports covering ad spend, attributed revenue, ROAS, ACOS and key optimisation decisions.
• Track advertising performance against agreed sales and profitability targets.
• Present actionable recommendations to the Director - E-commerce & Quick Commerce.

Required Qualifications

• 2-5 years of relevant performance marketing experience.
• Demonstrable hands-on experience with Amazon Ads and/or Blinkit Ads.
• Strong understanding of marketplace advertising, campaign optimisation and advertising analytics.
• Experience managing advertising budgets and improving return on advertising spend.
• Proficiency in Microsoft Excel or Google Sheets.
• Ability to independently manage multiple products, campaigns and advertising platforms.
• Strong analytical skills and a results-oriented approach.