Sr. Manager - Ecommerce

Marico; Ahmedabad District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Marico is seeking a senior eCommerce leader to own Top-line and Bottom-line targets across marketplaces like Amazon, Flipkart, and Myntra. You will drive AOP delivery, budget governance, and cross-functional collaboration with marketing, supply chain, and finance teams.

You will define the product mix for marketplaces, optimize PPC/AMS, and push data-driven decisions to sustain growth and margin. The role focuses on inventory discipline, listing hygiene, and real-time BI for performance insight.

Qualifications

• Experience in eCommerce, preferably Beauty/Personal Care or FMCG.
• Strong understanding of channel economics and marketplace dynamics.
• Ability to lead cross-functional teams and present to leadership.

Responsibilities

• Own and deliver the AOP with revenue and EBITDA targets across marketplaces.
• Manage budgets for performance marketing and platform promotions.
• Lead and mentor a team and coordinate with marketing, supply chain, finance, and brand teams.
• Define portfolio mix and hero products for marketplaces.
• Oversee PPC/AMS strategy and ROAS optimization.
• Drive inventory governance and 98%+ fill rates.
• Liaise with marketplace managers to resolve account issues.
• Oversee listing hygiene, forecasting, and payments reconciliation.
• Dashboarding and real-time BI health metrics.

Skills

Team Leadership

Stakeholder Management

Data-driven decision making

PPC/AMS management

Tools

BI Tools

Job description

Role & responsibilities

• Business Growth & P&L Ownership: Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin) across marketplaces (Amazon, Flipkart, Meesho, Myntra, Nykaa etc. Plan and execute monthly/quarterly revenue and bottomline targets.


• Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions


• Team Leadership & Stakeholder Management: Lead and mentor a team, work cross-functionally with marketing, supply chain, finance, and brand teams, present performance insights and growth strategies to leadership.


• Portfolio Strategy: Define the channel-specific product mix. Decide which \"hero\" products (e.g., Whisky Smoke, Beard Oils) lead on marketplaces


• Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution to \"Portfolio ROAS\" management, balancing brand-building spends with high-intent conversion ads. Work closely with digital marketing teams on campaign planning and optimization. Use data to drive decision-making and continuous optimization


• Product Innovation: Identify \"White Spaces\" by analysing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers, premium fragrances).


• Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)


• Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure \"Next Day Delivery\" for the urban Beardo consumer.


• Account management: Liaising with marketplace managers of Amazon, Flipkart etc for solving account issues, building relationships, aligning internal teams for success


• Operations and channel hygiene: Manage and oversee day-to-day operations of the E-commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation


• Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal


• Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.


• Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.

Preferred candidate profile

• Experience: 610 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.


• Platform Expertise: Deep knowledge of the Amazon/Flipkart


• Financial Acumen: Must understand the \"Unit Economics\" of eCommerce—shipping costs, payment gateway fees, marketplace commissions, and return rates (RTO).