Performing Marketing Manager

Jay Finance Private Limited; Delhi; On-site; INR 400,000 - 600,000; Full time

Job summary

Jay Finance Private Limited in Delhi seeks a results-driven Digital Marketing Specialist to plan and execute performance campaigns across Google Ads and Meta Ads for lending products. You will drive high-quality leads and manage end-to-end campaigns, including targeting, setup, ad creation, bidding, optimization and reporting.

You will monitor CPL, CPA, CTR, and ROAS, run A/B tests on creatives and landing pages, and coordinate with content, design, sales and product teams to ensure compliance

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 2 to 5 years of experience in performance marketing, preferably in NBFC, fintech, banking or financial services, or in a lead generation focused industry.
• Must have hands on experience marketing payday loans or other short term lending products, including familiarity with the associated customer acquisition patterns, compliance requirements and campaign dynamics.
• Experience working with CRM tools and lead management systems.
• Strong analytical and reporting skills with comfort in Excel and Google Sheets.

Responsibilities

• Plan and execute marketing campaigns across Google Ads, Meta Ads.
• Drive high quality lead generation and customer acquisition for loan, credit and lending products.
• Manage the end to end campaign lifecycle, including audience targeting, campaign setup, ad creation, bidding strategy, optimization and reporting.
• Monitor and improve key performance metrics such as CPL, CPA, CTR, conversion rate and ROAS.
• Run A/B tests on ad creatives, landing pages, ad copy and audience segments to improve campaign performance.
• Plan and manage campaign budgets effectively to meet lead volume and cost targets.
• Ensure accurate conversion tracking through Google Tag Manager, Google Analytics (GA4), UTM parameters and CRM integrations.
• Coordinate with content, design, sales and product teams to align campaigns with business and compliance requirements.
• Manage and optimize the company's Google Business Profile and support local SEO initiatives.
• Conduct keyword research and support basic on page SEO to improve organic visibility.
• Ensure all ad creatives and landing page content align with RBI digital lending guidelines and applicable advertising standards for financial products, including required disclosures and DISCLAIMERS.

Skills

Performance marketing

NBFC/Fintech marketing

CRM tools

Analytics in Excel/GA

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Job description

• Plan and execute marketing campaigns across Google Ads, Meta Ads


• Drive high quality lead generation and customer acquisition for loan, credit and lending products.


• Manage the end to end campaign lifecycle, including audience targeting, campaign setup, ad creation, bidding strategy, optimization and reporting.


• Monitor and improve key performance metrics such as CPL, CPA, CTR, conversion rate and ROAS.


• Run A/B tests on ad creatives, landing pages, ad copy and audience segments to improve campaign performance.


• Plan and manage campaign budgets effectively to meet lead volume and cost targets.


• Ensure accurate conversion tracking through Google Tag Manager, Google Analytics (GA4), UTM parameters and CRM integrations.


• Coordinate with content, design, sales and product teams to align campaigns with business and compliance requirements.


• Manage and optimize the company's Google Business Profile and support local SEO initiatives.


• Conduct keyword research and support basic on page SEO to improve organic visibility.


• Ensure all ad creatives and landing page content align with RBI digital lending guidelines and applicable advertising standards for financial products, including required disclosures and DISCLAIMERS.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business, Communications or a related field.


• 2 to 5 years of experience in performance marketing, preferably in NBFC, fintech, banking or financial services, or in a lead generation focused industry.


• Must have hands on experience marketing payday loans or other short term lending products, including familiarity with the associated customer acquisition patterns, compliance requirements and campaign dynamics.


• Experience working with CRM tools and lead management systems.


• Strong analytical and reporting skills with comfort in Excel and Google Sheets.

Ideal Candidate:

The ideal candidate is analytical, data driven and capable of independently managing digital campaigns to generate quality leads and support business growth.

He/ she should have a clear understanding of the compliance sensitivities involved in advertising financial products.

Prior experience in NBFC, fintech or BFSI marketing will be strongly preferred, and candidates with hands on experience marketing payday loans or short term loan products will be given strong preference.