Sales Marketing Executive

Rajsi Infin Consultants Private Limited; Dwarka; On-site; INR 400,000 - 800,000; Full time

Job summary

Rajsi Infin Consultants Private Limited (NBFC) is seeking a marketing professional with 1–2 years' experience in banking, NBFC, fintech, or financial services marketing to drive customer acquisition and lead generation for loan products.

You will manage digital and offline campaigns, coordinate with the Sales Team for conversions, and work with external agencies to deliver campaigns while tracking CAC and ROI.

Qualifications

• Graduate in any discipline is required.
• Minimum 1–2 years in banking, NBFC, fintech, lending or financial services marketing.
• Experience in customer acquisition, lead generation and campaign execution is essential.
• Understanding of digital and offline marketing channels is expected.
• Ability to track campaign performance and calculate CAC.

Responsibilities

• Plan and execute customer acquisition and lead-generation campaigns for loan products.
• Manage and support marketing activities across digital and offline channels.
• Coordinate with Sales Team for timely follow-up and conversions of leads.
• Coordinate with external marketing agencies, digital partners, and vendors.
• Monitor campaign performance, lead volume, quality, conversion rates, and CAC.
• Identify suitable customer segments and support targeted marketing initiatives.
• Maintain marketing data and prepare campaign and lead-generation MIS for management.
• Analyse campaign results and suggest improvements to ROI.
• Ensure marketing communications are accurate and aligned with products and brand standards.

Skills

Customer acquisition & lead generation

Campaign execution

Digital & offline marketing

Communication & coordination

Vendor management

CRM & MS Office

Data-driven marketing

Financial product marketing

Education

Graduate

Tools

CRM

MS Office

Job description

Company: Rajsi Infin Consultants Private Limited (NBFC)

Positions: 1

Qualification: Graduate in any discipline

Experience: Minimum 1–2 years in banking, NBFC, fintech, lending, or financial services marketing.

Key Responsibilities

• Plan and execute customer acquisition and lead-generation campaigns for the Company's loan products.
• Manage and support marketing activities across digital and offline channels.
• Coordinate with the Sales Team to ensure timely follow-up and effective conversion of marketing-generated leads.
• Coordinate with external marketing agencies, digital partners, and vendors for campaign execution.
• Monitor campaign performance, lead volume, lead quality, conversion rates, and customer acquisition cost (CAC).
• Identify suitable customer segments and support targeted marketing initiatives.
• Maintain marketing data and prepare regular campaign and lead-generation MIS for management review.
• Analyse campaign results and recommend improvements to increase lead quality and marketing ROI.
• Ensure all marketing communication is accurate and aligned with the Company's approved products, policies, and brand standards.

Required Skills

• Experience in customer acquisition, lead generation, and campaign execution.
• Understanding of digital marketing and offline marketing channels.
• Good communication, analytical, vendor-management, and coordination skills.
• Ability to track campaign performance, lead quality, conversion, and acquisition costs.
• Working knowledge of MS Office, CRM, and basic marketing tools.
• Target-oriented with a data-driven approach to marketing.
• Preferred: Candidates with experience in financial product marketing, digital lending, customer segmentation, and lead-generation campaigns in an NBFC, bank, or fintech.