Performance Specialist

City Palace Museum, Jaipur; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

City Palace Museum, Jaipur invites a Performance Marketing Specialist to lead paid media across Google, Meta, YouTube, and more for heritage, hospitality, and retail brands. You will plan, execute, and optimise campaigns to maximise ROI while building audience segments and tracking performance.

You will collaborate with creative teams, conduct A/B tests, and report insights to shape overall marketing objectives. Fluency in English and Hindi is required.

Qualifications

• Bachelor's degree in Marketing, Business, Mass Communications, or an adjacent field.
• 2–4 years of hands-on experience managing performance marketing campaigns, ideally across heritage, hospitality, retail, or luxury lifestyle brands.
• Demonstrated proficiency in Google Ads, Meta Ads Manager, and analytics platforms.
• Experience with conversion tracking, pixel setup, and UTM-based attribution.

Responsibilities

• Plan, set up, and manage paid campaigns across Google Ads, Meta Ads, and other relevant platforms including YouTube, LinkedIn, and programmatic networks.
• Develop and execute channel-specific strategies tailored to heritage, hospitality, and retail brand objectives.
• Manage campaign budgets efficiently to maximise ROI across all active campaigns.
• Continuously monitor and optimise campaigns for ROAS, CPC, CPL, CTR, and conversions.
• Brief design and content teams on creative requirements for paid campaigns and coordinate with the wider marketing team.

Skills

Google Ads

Meta Ads Manager

Analytics platforms

Conversion tracking

Pixel setup

UTM attribution

SEO basics

English language

Hindi language

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

About the Role

Performance Marketing Specialist

for CITY PALACE MUSEUM, JAIPUR.

Responsibilities

• Paid Campaign Management
• Plan, set up, and manage paid campaigns across Google Ads, Meta Ads, and other relevant platforms including YouTube, LinkedIn, and programmatic networks.
• Develop and execute channel-specific strategies tailored to the unique audiences and objectives of each brand — from cultural and heritage experiences to hospitality and retail.
• Manage campaign budgets efficiently, allocating spend to maximise return on investment across all active campaigns.

• Performance Optimisation
• Continuously monitor and optimise campaigns for key performance indicators including ROAS, CPC, CPL, CTR, and conversion rates.
• Conduct regular A/B testing of ad creatives, copy, audiences, and landing pages to identify and scale what works.
• Identify underperforming campaigns early and implement data-driven adjustments to improve results.

• Audience Strategy & Targeting
• Build and manage audience segments including custom audiences, lookalike audiences, and retargeting pools across platforms.
• Develop targeted strategies for distinct audience profiles — domestic leisure travellers, international tourists, MICE buyers, wedding clients, and cultural enthusiasts.
• Stay current on platform algorithm changes and audience behaviour shifts to keep targeting strategies effective.

• Analytics & Reporting
• Track and analyse performance data across all paid channels, preparing regular reports with clear insights and actionable recommendations.
• Set up and maintain conversion tracking, pixel implementation, and UTM structures to ensure accurate attribution.
• Work with the marketing team to align paid media reporting with broader campaign and brand objectives.

• Collaboration & Creative Coordination
• Brief the design and content teams on creative requirements for paid campaigns, ensuring assets are optimised for each platform and format.
• Collaborate with the wider marketing team to align paid efforts with organic, PR, and on-ground marketing activities.
• Liaise with external agencies or platform representatives as required to maximise campaign effectiveness.

Qualifications

• Qualifications and Experience
• Bachelor's degree in Marketing, Business, Mass Communications, or an adjacent field.
• Minimum 2–4 years of hands‑on experience managing performance marketing campaigns, ideally across heritage, hospitality, retail, or luxury lifestyle brands.
• Demonstrated proficiency in Google Ads, Meta Ads Manager, and analytics platforms.
• Experience with conversion tracking, pixel setup, and UTMbased attribution.
• Expertise in SEO principles and their relationship to paid search strategy.

Required Skill

• Skills & Attributes
• A genuine self-starter — comfortable working in an environment where paid marketing infrastructure does not yet exist and needs to be built with initiative and good judgement.
• Brings original thinking to how performance marketing can work within a heritage and cultural context, not just applying generic strategies but adapting them thoughtfully to this unique space.
• Analytically strong with a data‑first approach to decisionmaking, while retaining an understanding of brand and creative quality.
• Comfortable working across multiple brands with different tones, audiences, and objectives simultaneously.
• Proficiency in English and Hindi.

Preferred Skills

• Experience ideally across heritage, hospitality, retail, or luxury lifestyle brands.

Pay range and compensation package

• Current and expected CTC.