Performance Marketing- TL

KollegeApply; Gurugram District; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

KollegeApply is seeking a Team Lead – Performance Marketing to own and optimize paid media campaigns across Google platforms. This hands-on role requires strong analytical skills, a solid grasp of ROAS, CPA, and other KPIs, and the ability to mentor 1–2 junior team members while translating growth targets into actionable strategies.

You will collaborate with cross-functional teams to ensure accurate attribution, pixel integration, and impactful creative testing while driving day-to-day campaign

Qualifications

• 3–5 years hands-on experience managing Google Ads campaigns with demonstrable results.
• Solid grasp of Performance Marketing KPIs (ROAS, CPA, CTR, Quality Score, Conversion Rate).
• Experience with campaign structuring and bidding strategies (manual, tROAS, tCPA, Max).
• Hands-on experience with GA, GTM, Looker Studio or similar reporting tools.

Responsibilities

• Campaign execution: Manage Google Ads campaigns (Search, Display, YouTube, Shopping) to hit ROI targets.
• Own audience research, budget pacing, ad creation, A/B testing, and bid optimization.
• Monitor daily performance, flag trends, and take corrective action.
• Collaborate with creative to brief and review ad copies, banners, and video assets.
• Conduct keyword research, competitor analysis, and customer segmentation to inform strategy.
• Build and maintain performance reports/dashboards with clear leadership-facing recommendations.
• Manage budgets while maintaining CPA/ROAS targets.
• Mentor 1–2 junior executives on execution and reporting.
• Stay updated on Google Ads platform updates and best practices.
• Coordinate with analytics/product teams on attribution tracking and conversion rate optimization.
• Support experiments across bidding strategies, audiences, and creative formats.

Skills

Google Ads

KPIs (ROAS)

Campaign optimization

Analytical thinking

Excel/Sheets

Mentoring

Cross-functional work

Tools

Google Analytics

Google Tag Manager

Looker Studio

Hotjar

Job description

KollegeApply.com is an AI-powered higher education discovery platform designed to simplify how

students explore colleges, courses, and career paths — both in India and globally. We act as a

centralized hub for higher education, bringing together everything a student needs in one place.

Role Summary

We are looking for a Team Lead – Performance Marketing to drive and optimize our paid media

campaigns across Google platforms (Search, Display, YouTube, Discovery, Shopping). This is a

hands-on role for someone who is highly analytical, metrics-obsessed (ROAS, CPA, CPL, CAC), and

comfortable owning day-to-day campaign execution while mentoring 1–2 junior team members. You'll

work closely with the Senior Manager to translate growth targets into campaign strategy and results. Key

Responsibilities

• Campaign execution: Execute, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping, App Campaigns) to hit ROI targets.
• Day-to-day ownership: Own audience research, budget pacing, ad creation, A/B testing, and bid optimization.
• Performance monitoring: Track daily performance metrics, flag trends or anomalies early, and take corrective action proactively.
• Creative collaboration: Brief and review ad copies, banners, and video assets with the creative team for campaign needs.
• Research: Conduct keyword research, competitor analysis, and customer segmentation to
• Reporting: Build and maintain performance reports/dashboards, translating data into clear, actionable recommendations for leadership.
• Budget management: Manage assigned ad budgets efficiently while holding CPA/ROAS targets.
• Mentoring: Guide and mentor 1–2 junior executives on campaign execution and reporting.
• Platform expertise: Stay current on Google Ads platform updates, beta features, and industry best practices.
• Cross-functional coordination: Work with analytics and product teams on attribution tracking, pixel integrations, and conversion rate optimization.
• Experimentation: Support and run experiments across bidding strategies, audience segments, and creative formats.

Requirements

• 3–5 years of hands-on experience managing Google Ads campaigns with demonstrable results.
• Solid grasp of Performance Marketing KPIs (ROAS, CPA, CTR, Quality Score, Conversion Rate).
• Working knowledge of campaign structuring and bidding strategies (manual, tROAS, tCPA, Max
• Hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio (or similar reporting tools).
• Familiarity with audience strategies: remarketing, customer match lists, in-market, and custom
• Strong analytical and Excel/Sheets skills — comfortable deriving insights from raw data.
• Prior experience in e-commerce, fintech, edtech, SaaS, or high-growth startup environments is a
• Good communication skills and comfort working cross-functionally with creative, product, and analytics teams.
• A self-starter who's detail-oriented, growth-minded, and enjoys the day-to-day grind of campaign optimization. Good to Have

Good to Have

• Exposure to other paid channels (Meta Ads, LinkedIn, Programmatic).
• Familiarity with CRO tools like Hotjar, VWO, etc.
• Basic knowledge of HTML/CSS for troubleshooting tags and pixels.
• Prior experience mentoring or handling a team.