Performance Marketing Manager

Air Maniax India; Jaipur; Sur place; INR 500 000 - 900 000; Plein temps

Résumé du poste

Air Maniax India is seeking a hands-on Digital Marketing Manager to drive growth through performance marketing, content creation, and partnerships. The role focuses on optimizing Google Ads, Meta Ads, local SEO, and data-driven decision making to increase enquiries, bookings, and revenue.

You will plan monthly digital strategies, manage campaigns, engage with influencers and local communities, and use tools like GA4 and UTM tracking to measure results. Fluency in English and Hindi is required.

Qualifications

• 2–5 years of hands-on digital marketing experience in consumer-facing businesses.
• Proven ability to independently manage Google Ads and Meta Ads campaigns.
• Ability to present campaign results including advertising spend, leads, cost per lead, bookings, and ROAS.
• Strong understanding of social media growth, content planning, and influencer collaborations.
• Working knowledge of GA4, conversion tracking, Meta Pixel, and UTM tracking.
• English and Hindi written and verbal communication; Gujarati would be an advantage.

Responsabilités

• Plan, execute, and optimise Google Ads campaigns (Search, Performance Max, YouTube).
• Manage Meta Ads across Instagram and Facebook.
• Monitor ROAS, cost per lead, and cost per booking; adjust budgets accordingly.
• Develop monthly digital marketing plans with channels, budgets, targets, and content calendars.
• Execute campaigns aligned with revenue goals and identify growth opportunities.
• Plan and manage Instagram content (Reels, posts, stories) and collaborations.
• Build influencer partnerships and local B2B tie-ups to drive group bookings.
• Track performance with GA4, Meta Pixel, and UTM; prepare weekly/monthly reports.
• Explore AI tools for content creation, ad copy, and automation.

Connaissances

Google Ads

Meta Ads

GA4

Local SEO

UTM tracking

Influencer outreach

B2B partnerships

Analytics

Outils

Google Ads

Meta Pixel

Description du poste

About The Role

We are looking for a hands-on Digital Marketing Manager who can drive business growth through digital channels. The ideal candidate will independently manage performance marketing campaigns, create engaging content, build local partnerships, and use data to improve enquiries, bookings, and revenue. Department: Marketing Experience: 2–5 Years Job Type: Full-Time

Key Responsibilities

• Performance Marketing
• Plan, execute, and optimise Google Ads campaigns, including Search, Performance Max, and YouTube.
• Manage Meta Ads campaigns across Instagram and Facebook.
• Monitor campaign performance, cost per lead, cost per booking, and return on ad spend (ROAS).
• Allocate budgets based on campaign performance and business objectives.
• Digital Strategy and Planning
• Develop monthly digital marketing plans covering channels, budgets, targets, and content calendars.
• Execute campaigns aligned with business and revenue goals.
• Conduct competitor research and identify new opportunities for growth.
• Social Media and Content Marketing
• Plan and manage Instagram content, including Reels, posts, stories, and collaborations.
• Develop engaging content concepts and advertising creatives.
• Manage community engagement and support audience growth.
• Use tools such as Canva and CapCut for basic creative development and video editing.
• Local SEO and Online Presence
• Manage and optimise Google Business Profile listings.
• Improve local search visibility, Google Maps rankings, and customer reviews.
• Monitor online reputation and implement strategies to increase organic enquiries.
• Outreach and Partnerships
• Build partnerships with influencers, schools, corporate offices, local communities, and relevant social media pages.
• Develop B2B tie-ups, group booking opportunities, and local promotional campaigns.
• Track outreach activities and convert partnerships into measurable business results.
• Analytics and Reporting
• Track campaign performance using GA4, conversion tracking, Meta Pixel, and UTM links.
• Prepare weekly performance reports and monthly growth reviews.
• Analyse campaign results and recommend improvements based on data.
• Report unsuccessful campaigns transparently and document key learnings.
• AI and Marketing Automation
• Use AI tools for content creation, ad copy, research, creative development, and reporting.
• Explore opportunities to improve marketing efficiency through automation.

Required Qualifications And Skills

• 2–5 years of hands-on digital marketing experience, preferably in consumer-facing businesses such as entertainment, food, retail, events, or kids and family entertainment.
• Demonstrable experience independently managing Google Ads and Meta Ads campaigns.
• Ability to present actual campaign results, including advertising spend, leads, cost per lead, bookings, sales, and ROAS.
• Strong understanding of social media growth, content planning, and influencer collaborations.
• Working knowledge of local SEO, Google Business Profile, GA4, conversion tracking, Meta Pixel, and UTM tracking.
• Experience in influencer outreach, B2B partnerships, and local marketing.
• Good written and verbal communication skills in English and Hindi. Gujarati would be an advantage.
• Strong analytical, planning, communication, and execution skills.

Good to Have

• WhatsApp marketing and broadcast campaigns.
• Email marketing and CRM-based retargeting.
• Basic video editing and graphic design skills.
• Experience launching or growing a business in a new city.

Reporting and Work Structure

• Work directly with the business owner and collaborate with internal teams.
• Prepare monthly marketing plans and participate in weekly performance reviews.
• Independently manage advertising accounts, social media channels, and partnership pipelines.
• Coordinate with internal teams to connect marketing activities with actual bookings and revenue.

Key Performance Indicators (KPIs)

• Month-on-month growth in online enquiries and bookings.
• Reduction in cost per lead and cost per booking.
• Positive and improving return on advertising spend.
• Growth in Instagram reach, engagement, and relevant followers.
• Improvement in Google reviews, local search visibility, and Maps rankings.
• New partnerships and collaborations that generate group bookings and repeat business.
• Accurate tracking, reporting, and optimisation of marketing expenditure.

Selection Process

• Initial Discussion: A 20-minute conversation about previous campaigns, responsibilities, and measurable results.
• Practical Assignment: A short, paid assignment to prepare a one-month digital growth plan for one of our venues, including budget allocation, channels, content strategy, and targets.
• Final Review: A discussion with the business owner to present the plan and explain the proposed strategy.

What We Are Looking For

A result-oriented marketer who takes ownership, executes campaigns independently, understands the numbers behind marketing performance, and can translate digital activity into measurable business growth.

Skills: partnerships,google,digital marketing,digital