Performance Media Buyer (Meta, Google & Amazon)

Ndude Labs; Mumbai; Remote; INR 1,800,000 - 2,800,000; Full time

Job summary

NDude Labs seeks a performance media buyer to own paid media across Meta, Google and Amazon. You will drive efficient acquisition and profitable revenue while coordinating creative tests and channel transitions.

You will manage campaigns, monitor budgets, and use GA4 and Shopify reporting to inform optimization. This role is remote in India and reports to the Growth & Performance Marketing leadership team.

Qualifications

• 3+ years hands-on paid media management for US DTC ecommerce brands.
• Strong practical Meta Ads and Google Ads experience; Amazon Ads working knowledge.
• Strong analytics skills with GA4, Shopify and platform reporting.
• Experience making budget and optimization decisions with profitability constraints.

Responsibilities

• Meta advertising: Build, monitor and optimize campaigns; test creatives and structure.
• Google advertising: Manage Search, Shopping and Performance Max; optimize budgets.
• Amazon advertising: Manage Sponsored campaigns; monitor ACOS and rank; coordinate transitions.
• Reporting and controls: Create weekly scorecards; honor budgets; verify recommendations with data.

Skills

Meta Ads

Google Ads

Amazon Ads

GA4

Shopify

Job description

Performance Media Buyer (Meta, Google & Amazon)

Location: India (Remote) | Employment: Full-time

Department: Growth & Performance Marketing | Reports to: Leadership Team

About NDude

NDude Labs is an investment holding company and operating partner focused on building exceptional healthcare and wellness businesses. We are neither a passive investment vehicle nor a traditional private equity firm. We combine patient capital, entrepreneurial experience, deep operating involvement, exceptional people, technology, AI and data to help build category-leading companies.

Role Overview

Own hands-on paid media execution and optimization across Meta and Google, with Amazon PPC experience preferred. Drive efficient acquisition and profitable revenue while coordinating creative testing and channel transitions.

Key Responsibilities

Meta advertising

• Build, monitor and optimize Meta campaigns, budgets, creative tests and account structure.
• Partner with the Creative Strategist to turn audience insights and hooks into measurable tests.
• Track new-customer CAC, conversion, spend efficiency, attribution and contribution profitability.

Google advertising

• Manage Search, Shopping and Performance Max where appropriate, including bids, keywords and negatives.
• Troubleshoot Google Merchant Center, product feeds, disapprovals and conversion tracking.
• Optimize budget allocation using incremental performance rather than platform ROAS alone.

Amazon advertising

• Manage or coordinate Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Track ACOS, TACoS, organic ranking, inventory availability, promotions and sell-through.
• Document a safe transition plan from existing agency support before taking over execution.

Reporting and controls

• Create weekly channel scorecards covering spend, sales, CAC, AOV, contribution profit and next actions.
• Work within approved budgets and change-control rules; do not modify live campaigns without authorization during handover.
• Use AI tools for analysis, monitoring and SOPs while verifying recommendations against source data.

Required Qualifications

• 3+ years hands-on paid media management for US DTC ecommerce brands.
• Strong practical Meta Ads and Google Ads experience; Amazon Ads working knowledge.
• Strong analytics skills with GA4, Shopify and platform reporting.
• Experience making budget and optimization decisions with profitability constraints.

Preferred Qualifications

• Deep Amazon PPC / Seller Central expertise.
• Supplement, wellness or CPG experience.
• Experience with product feeds, attribution, tracking and AI-enabled reporting.

Success Metrics

• Blended new-customer CAC and contribution profit.
• Profitable revenue growth and efficient budget utilization.
• Google feed health, Amazon TACoS and organic rank stability.
• Reliable testing, reporting and agency handover.

First 90 Days

• Days 1-30: Audit channels and reporting; document current structure and risks.
• Days 31-60: Assume approved Meta/Google execution in stages; coordinate Amazon with incumbent agency.
• Days 61-90: Own paid media operating cadence and assess Amazon transition readiness.