Performance Creative Strategist

Ndude Labs; Mumbai; Presencial; INR 1.200.000 - 2.500.000; Jornada completa

Descripción de la vacante

NDude Labs in Mumbai is seeking a Performance Creative Strategist to own consumer research, audience insights and the direct-response messaging that fuels new customer acquisition. This hands-on role is about creative strategy, testing pipelines and collaboration with the Growth & Performance Marketing team to optimize hooks, scripts, UGC and landing pages.

You will work with editors, designers and the Media Buyer to run structured tests, measure CAC, CTR and profitability, and use AI-assisted

Formación

• 3+ years in DTC performance creative, direct-response copywriting or creative strategy.
• Strong Meta ad creative portfolio with measurable business outcomes.
• Excellent English writing, analytical judgment and collaborative execution.
• Comfortable with Shopify, Meta Ads reporting and creative research tools.

Responsabilidades

• Consumer research and strategy: research ICPs, pain points, motivations, objections and purchasing triggers using customer reviews, surveys, Reddit, competitor ads and performance data.
• Creative production and testing: write scripts and briefs for founder UGC, creator videos, static ads and landing-page concepts; partner with editors, designers, creators and the Media Buyer to launch and iterate tests; maintain a prioritized creative tracker with hypotheses, variants, spend, results and learnings.
• Measurement and systems: evaluate creative performance using CAC, CTR, CPC, conversion rate, AOV and contribution profitability; identify winning concepts, creative fatigue and opportunities for iteration; use AI tools for research, scripting, analysis and documentation, with human review for accuracy and claims compliance.

Conocimientos

DTC performance creative

Direct-response copywriting

Creative strategy

English writing

Analytical thinking

Collaborative execution

Herramientas

Shopify

Meta Ads reporting

Creative research tools

Descripción del empleo

Performance Creative Strategist

Location: Mumbai | Employment: Full-time

Department: Growth & Performance Marketing | Reports to: Leadership Team

About NDude

NDude Labs is an investment holding company and operating partner focused on building exceptional healthcare and wellness businesses. We are neither a passive investment vehicle nor a traditional private equity firm. We combine patient capital, entrepreneurial experience, deep operating involvement, exceptional people, technology, AI and data, to help build category-leading companies.

Role Overview

Own consumer research, audience insights, direct-response messaging and the creative testing pipeline for new customer acquisition. This is a hands-on creative strategy role, not primarily a media buying or agency management position.

Key Responsibilities

Consumer research and strategy

• Research ICPs, pain points, motivations, objections and purchasing triggers using customer reviews, surveys, Reddit, competitor ads and performance data.
• Develop product-specific hooks, messaging angles, claims-aware value propositions and testable hypotheses.
• Translate approved scientific and product information into accurate, compelling consumer language.

Creative production and testing

• Write scripts and briefs for founder UGC, creator videos, static ads and landing-page concepts.
• Partner with editors, designers, creators and the Media Buyer to launch and iterate tests.
• Maintain a prioritized creative tracker with hypotheses, variants, spend, results and learnings.

Measurement and systems

• Evaluate creative performance using CAC, CTR, CPC, conversion rate, AOV and contribution profitability.
• Identify winning concepts, creative fatigue and opportunities for iteration.
• Use AI tools for research, scripting, analysis and documentation, with human review for accuracy and claims compliance.

Required Qualifications

• 3+ years in DTC performance creative, direct-response copywriting or creative strategy.
• Strong Meta ad creative portfolio with measurable business outcomes.
• Excellent English writing, analytical judgment and collaborative execution.
• Comfortable with Shopify, Meta Ads reporting and creative research tools.

Preferred Qualifications

• Wellness, supplements or CPG experience.
• Hands-on media buying experience is a plus, not a requirement.
• Experience with creator sourcing, UGC and AI-assisted creative workflows.

Success Metrics

• Quality and cadence of validated creative tests.
• Improvement in acquisition efficiency and contribution profit, measured jointly with the Media Buyer.
• Documented ICP insights, winning hooks and reusable testing playbooks.

First 90 Days

• Days 1-30: Audit existing creative, audiences and performance; create an ICP and testing framework.
• Days 31-60: Launch structured creative tests and iterate with the Media Buyer.
• Days 61-90: Own a repeatable creative pipeline and document winning concepts.