Performance Marketing Manager

Sunriseadvertising; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Sunriseadvertising in Delhi is seeking a results-driven digital advertising professional to plan, execute, and optimize campaigns across Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads. You will manage ad formats, monitor KPIs, and collaborate with brand and sales teams to drive growth through data-driven optimization.

The role requires strong analytical skills, platform knowledge, and the ability to adapt to evolving quick commerce environments.

Qualifications

• Experience planning and optimizing digital ad campaigns.

Responsibilities

• Plan, execute, and optimize advertising campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.
• Manage sponsored product ads, search placements, banner ads, and other formats on quick commerce platforms.
• Develop media plans and campaign strategies based on brand objectives, budgets, audiences, and products.
• Monitor performance metrics: impressions, clicks, CTR, CPC, conversions, sales, ACoS, ROAS where available.
• Optimize bids, budgets, keywords, product listings, and placements to improve efficiency.
• Analyze performance by product, city, and platform to identify growth opportunities.
• Coordinate with brand, sales, and platform account teams for effective execution.
• Track inventory, visibility, pricing, and listing quality affecting campaign performance.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Manage advertising budgets and ensure campaigns meet targets.
• Stay updated on new ad formats, platform features, trends, and quick commerce opportunities.

Skills

Campaign planning

Advertising platforms

Budget management

Analytics & optimization

Cross-functional collaboration

Job description

Key Responsibilities

• Plan, execute, and optimize advertising campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.
• Manage sponsored product ads, search placements, banner ads, and other available advertising formats on quick commerce platforms.
• Develop media plans and campaign strategies based on brand objectives, budgets, target audiences, and product categories.
• Monitor key performance metrics, including impressions, clicks, CTR, CPC, conversions, sales, ACoS, and ROAS, wherever available.
• Optimize campaign bids, budgets, keywords, product listings, and placements to improve campaign efficiency.
• Analyze product-wise, city-wise, and platform-wise campaign performance to identify growth opportunities.
• Coordinate with brand, sales, and platform account management teams to ensure effective campaign execution.
• Track inventory availability, product visibility, pricing, and listing quality to identify factors affecting campaign performance.
• Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
• Manage advertising budgets efficiently and ensure campaigns meet agreed performance targets.
• Stay updated on new ad formats, platform features, category trends, and quick commerce advertising opportunities.