Performance Marketing Specialist - Kochi

I Know A Guy; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

I Know A Guy is seeking a Performance Marketing Specialist to drive customer acquisition and revenue growth across a portfolio of brands through data-led digital marketing. You will plan, execute, and optimize paid campaigns primarily on Meta Ads and Google Ads for D2C and marketplace channels.

The role requires strong analytical skills, experience managing multi-brand campaigns, and the ability to scale initiatives while maintaining profitability.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–4 years of hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Experience with D2C, FMCG, Healthcare, Consumer, E-commerce, or multi-brand businesses preferred.

Responsibilities

• Plan, launch, manage, and optimize performance marketing campaigns across Meta and Google Ads.
• Develop full-funnel paid media strategies for awareness, acquisition, conversion, and retention.
• Manage prospecting, remarketing, dynamic ads, lookalike audiences, and other formats.
• Develop channel strategies based on brand objectives and audiences.
• Collaborate with Brand, Creative, Content, E-commerce, Sales, and Technology teams.

Skills

Meta Ads Manager

Google Ads

GA4

Looker Studio

Excel / Google Sheets

Conversion Tracking

Audience Segmentation

A/B Testing

Landing Page Optimization

CRO

Education

Bachelor's degree in Marketing / Business / Communications

Tools

GA4

Looker Studio

Excel / Google Sheets

Google Ads

Job description

Position: Performance Marketing Specialist

Employment Type: Full-Time

Reports To: Digital Marketing Head / Brand Manager

About the Employer

Our client is a fast-growing House of Brands building, scaling, and managing a portfolio of brands across multiple consumer categories and markets.

The portfolio includes D2C & B2C businesses, with brands operating across digital platforms, marketplaces, retail, and other customer touchpoints.

Driven by data, consumer insights, innovation, and technology, the organization is focused on building high-performing brands and creating scalable growth engines across its portfolio.

As the business continues to expand, our client is looking for a Performance Marketing Specialist who can drive customer acquisition and revenue growth through data-led digital marketing.

Role Overview

The Performance Marketing Specialist will be responsible for planning, executing, optimizing, and scaling paid digital campaigns across multiple brands and business verticals.

The role will have a strong focus on Meta Ads and Google Ads, with responsibility for driving measurable growth across D2C websites, marketplaces, and other digital channels.

The ideal candidate should be highly analytical, commercially minded, and comfortable working across multiple brands, audiences, products, and campaign objectives.

Key Responsibilities

• Plan, launch, manage, and optimize performance marketing campaigns across Meta and Google Ads.
• Develop full-funnel paid media strategies covering awareness, acquisition, conversion, and retention.
• Manage prospecting, remarketing, dynamic ads, lookalike audiences, and other relevant campaign formats.
• Develop channel strategies based on individual brand objectives, target audiences, and business goals.
• Manage campaigns across multiple brands and categories.

2. Budget & Performance Management

• Plan monthly campaign budgets and allocate spends across channels and brands.
• Optimize campaigns against key metrics including CAC, ROAS, CTR, CPC, CPM, CR, and revenue.
• Identify opportunities to scale campaigns while maintaining profitability and efficiency.
• Monitor campaign spend and ensure effective utilization of marketing budgets.
• Continuously evaluate channel and campaign-level performance.

3. Creative Testing & Optimization

• Work closely with Brand, Creative, and Content teams to develop performance-oriented ad creatives.
• Identify creative concepts, formats, messaging, and offers that can improve campaign performance.
• Conduct A/B testing across creatives, audiences, messaging, landing pages, and campaign structures.
• Use performance data to provide actionable feedback to creative teams.

4. Analytics & Reporting

• Monitor campaign performance on a daily, weekly, and monthly basis.
• Analyze performance data and identify trends, opportunities, and issues.
• Prepare regular performance reports and communicate key insights to management.
• Use GA4, Google Ads, Meta Ads Manager, Looker Studio, and other relevant analytics tools.
• Track customer acquisition, conversion, revenue, and profitability metrics.
• Make data-driven recommendations to improve campaign efficiency and business outcomes.

5. D2C & Marketplace Growth

• Drive traffic, customer acquisition, and conversions for D2C websites.
• Support marketplace performance initiatives, including platforms such as Amazon and other relevant marketplaces.
• Collaborate with e-commerce teams on promotions, launches, offers, and seasonal campaigns.
• Align paid media campaigns with broader brand and commercial objectives.

6. Cross-Functional Collaboration

• Work closely with Brand, Creative, Content, E-commerce, Sales, and Technology teams.
• Translate business objectives into measurable digital marketing campaigns.
• Coordinate campaign launches around new products, promotions, seasonal events, and brand initiatives.
• Support multiple brands simultaneously while maintaining brand-specific strategies.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–4 years of hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Experience with D2C, FMCG, Healthcare, Consumer, E-commerce, or multi-brand businesses is preferred.
• Experience managing campaigns with significant monthly advertising budgets is an advantage.
• Experience working across multiple brands or product categories is highly preferred.

Technical Skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Conversion Tracking
• Audience & Campaign Segmentation
• Remarketing
• A/B Testing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• Excel / Google Sheets
• Competitive salary based on experience.
• Performance-based incentives.
• Mobile/telephone reimbursement.
• Learning and professional development opportunities.

Why Join?

• Work with a fast-growing House of Brands rather than a single-brand business.
• Work across D2C, B2C, B2B, and omnichannel business models.
• Manage performance marketing across multiple categories, audiences, and markets.
• Directly contribute to customer acquisition, revenue, and brand growth.
• Work closely with Brand, Creative, E-commerce, and Management teams.
• Opportunity to build scalable performance marketing systems across a growing brand portfolio.