Performance Marketing Specialist | E-commerce & Marketplaces

VALEO WELLBEING TECHNOLOGIES; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

VALEO WELLBEING TECHNOLOGIES is seeking a hands-on Performance Marketing Specialist to lead Amazon Ads and marketplace advertising for our ecommerce team in Bengaluru. You will plan, execute, and optimize campaigns across brands, manage budgets, and monitor key metrics to drive ROAS and sales.

The role requires 2-3+ years in performance marketing with strong Amazon Ads experience, plus familiarity with Google and Meta Ads.

Qualifications

• 2-3+ years of hands-on experience in Performance Marketing/Digital Advertising.
• Hands-on experience in Amazon Ads is mandatory/preferred.
• Experience with Google Ads and Meta Ads.
• Strong understanding of e-commerce and marketplace sales funnels.

Responsibilities

• Plan, execute, and optimize Amazon Ads / Sponsored Ads campaigns across multiple brands and product categories.
• Manage advertising campaigns across other marketplaces such as Noon and quick-commerce platforms.
• Monitor and optimize ROAS, ROI, ACOS / TACOS; identify opportunities to improve traffic, conversion and efficiency.
• Perform keyword research, bid optimization, search-term analysis and campaign restructuring.
• Manage campaign budgets and ensure spends align with business and brand objectives.
• Prepare daily/weekly/monthly performance reports with actionable insights and recommendations.
• Collaborate with the e-commerce/business team to align advertising strategy with sales targets, promotions, and inventory.

Skills

Amazon Ads

Google Ads

Meta Ads

Performance Marketing

Budgeting

Analytics

E-commerce

Job description

We are looking for a Performance Marketing Specialist with strong hands‑on experience in Amazon Ads and marketplace advertising to join our e‑commerce team.

Key Responsibilities

• Plan, execute, optimize and manage Amazon Ads / Sponsored Ads campaigns across multiple brands and product categories.


• Manage advertising campaigns across other marketplaces such as Noon and quick- commerce platforms, wherever applicable.


• Monitor and optimize key performance metrics including: ROAS, ROI, ACOS / TACOS


• Conduct regular campaign analysis and identify opportunities to improve traffic, conversion and overall advertising efficiency.


• Perform keyword research, bid optimization, search-term analysis and campaign restructuring.


• Manage campaign budgets and ensure spends are aligned with business and brand objectives.


• Prepare daily/weekly/monthly performance reports with actionable insights and recommendations.


• Work closely with the e‑commerce/business team to align advertising strategy with sales targets, inventory availability, promotions and marketplace objectives.


• Identify underperforming campaigns/products and take corrective actions to improve performance.


• Support product launches and promotional campaigns through performance marketing.

Google & Meta Ads

• Hands‑on experience in running and optimizing Google Ads and Meta Ads.


• Understanding of campaign objectives, audience targeting, creatives, budgets, CPC, CTR, CVR, CPA, ROAS and other performance metrics.


• Ability to analyze cross‑channel performance and recommend budget allocation.

Candidate Profile

• 2-3+ years of hands‑on experience in Performance Marketing / Digital Advertising.


• Strong practical experience in Amazon Ads is mandatory/preferred, with marketplace advertising as a core area of expertise.


• Experience with Google Ads and Meta Ads.


• Strong understanding of e‑commerce and marketplace sales funnels.


• Good analytical and numerical skills with the ability to convert campaign data into actionable business insights.


• Experience managing advertising budgets and optimizing campaigns based on performance.


• Strong understanding of ROAS, ROI, ACOS, TACOS, CTR, CPC, CVR, CPA, impressions, clicks and conversions.


• Ability to work independently, take ownership of campaigns and deliver against sales/performance targets.

What We’re Looking For Someone who is hands‑on with campaign execution and optimization, not just reporting. The ideal candidate should be able to look at campaign data, understand what is working, what is not working, why it is happening, and what action needs to be taken to improve sales and ROAS.