Performance Marketing Specialist – B2B & Ecommerce

DAiOM; Gurugram District; Hybrid; INR 500,000 - 800,000; Full time

Job summary

DAiOM is seeking a Performance Marketing B2B specialist for a full-time hybrid role in Gurugram, India. You will drive marketing efficiency through Google Ads, Meta Ads, and CRM, setting up enterprise analytics platforms to support a data-driven business approach.

The ideal candidate has 2–3 years of experience in performance marketing, a strong data-driven mindset, and the ability to optimize ROAS for enterprise clients.

Qualifications

• Analytical mindset and data-driven decision making.
• Clear communication and stakeholder management.
• Performance marketing expertise with Google Ads and Meta Ads.
• Strong understanding of digital analytics and attribution.
• Ability to optimize ROAS and drive profitable campaigns.
• CRM experience and enterprise analytics familiarity.
• Knowledge of omni-channel growth strategies.
• Experience with enterprise analytics platforms.
• Ability to interpret data, derive insights, and act.
• Proven project management skills.

Responsibilities

• Lead and optimize B2B performance marketing campaigns across Google Ads and Meta platforms.
• Set up and maintain analytics platforms to drive data-driven decisions.
• Collaborate with clients and teams to improve ROAS and campaign effectiveness.
• Interpret data, generate insights, and report results to stakeholders.
• Manage multi-channel campaigns and ongoing optimization.

Skills

Analytical

Communication

Performance Marketing

Digital Analytics

ROAS

CRM

Omni-channel

Analytics Platforms

Data Interpretation

Project Management

Job description

Company Description

DAIOM is a consulting firm that specializes in empowering businesses with data, AI, and growth marketing solutions to drive profitable omni‑channel business growth. We focus on improving marketing efficiency through the effective use of performance marketing, CRM, and social media channels. Our sectoral focus includes ecommerce, retail, and the BFSI/fintech sector.

Company Description

DAIOM is a consulting firm that specializes in empowering businesses with data, AI, and growth marketing solutions to drive profitable omni‑channel business growth. We focus on improving marketing efficiency through the effective use of performance marketing, CRM, and social media channels. Our sectoral focus includes ecommerce, retail, and the BFSI/fintech sector.

Contact: Business enquiry – [e-mail]; Careers – [e-mail]

Website: daiom.in; Careers: daiom.in/jobs

Role Description

This is a full-time hybrid role located in Gurugram with the possibility of some work from home.

You will work with DAiOM clients who are in leading brands in India.

As a Performance Marketing B2B, you will be responsible for driving marketing efficiency through the effective use of performance marketing, CRM, and social media. You will also play a key role in setting up enterprise analytics platforms and strategies to support a data-driven business approach.

Strong understanding of B2B or high ticket B2C products is key.

2-3 years experience in Google Ads, Meta Ads is mandatory with supe strong data driven approach to running ads.

Qualifications

• Analytical Skills and Data Analysis
• Communication Skills
• Performance Marketing – Google Ads, Meta ( FB & IG Ads)
• Strong understanding of Digital Analytics
• Ability to drive higher ROAS for customer.
• Proven experience in performance marketing and CRM
• Knowledge of omni-channel growth strategies
• Experience with enterprise analytics platforms
• Ability to interpret data, analyze results, and provide insights
• Strong project management skills