PG India - Senior Executive

Epsilon Data Management; Gurugram District; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Epsilon Data Management seeks a driven Performance Marketing & E-commerce Lead to scale growth across D2C and marketplace ecosystems in India. You will own multi-channel campaigns across Meta, Google Ads, Amazon Ads, Flipkart Ads, and Myntra Ads, while leading a small team and guiding client discussions.

The role emphasizes strategy plus execution, with a focus on measurable growth in customer acquisition, revenue, profitability, and marketplace performance.

Qualifications

• Hands-on expertise across Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, Myntra Ads.

Responsibilities

• Lead D2C performance marketing strategy and execution across Meta, Google Shopping, YouTube, Display, and Remarketing.
• Drive growth for both D2C brands and marketplace ads (Amazon, Flipkart, Myntra).
• Manage client discussions, performance reviews, and stakeholder relationships.
• Build dashboards, perform funnel analyses, and optimize campaigns for KPIs (ROAS, CAC, CPA).
• Collaborate with marketplace teams to improve product visibility, conversion rates, and sales velocity.

Skills

Meta Ads

Google Ads

Amazon Ads

Flipkart Ads

Myntra Ads

Job description

Job Summary

We are looking for a highly driven and analytical Performance Marketing & E-commerce Lead to manage and scale growth across both D2C and Marketplace ecosystems. The ideal candidate should possess strong hands‑on expertise across Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, and Myntra Ads while also being capable of leading client conversations, managing a small team, and driving business outcomes. This role requires someone who can combine strategic thinking with execution excellence and deliver measurable growth across customer acquisition, revenue, profitability, and marketplace performance.

Key Responsibilities D2C Performance Marketing

• Own end-to-end performance marketing strategy and execution across: Meta Ads (Facebook & Instagram), Google Search, Google Shopping, Performance Max, YouTube Ads, Display & Remarketing.
• Drive acquisition, revenue growth, and profitability for D2C brands.
• Monitor and optimize: ROAS, CAC, CPA, Conversion Rate, AOV, LTV, Revenue Growth.
• Develop audience, creative, bidding, and funnel optimization strategies.
• Analyze campaign performance and identify opportunities for scale.

Marketplace Advertising & Growth

• Own performance and growth across: Amazon Ads, Flipkart Ads, Myntra Ads.
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Keyword Strategy
• Search Ranking Optimization
• Marketplace Visibility
• Revenue Growth
• ROAS Optimization
• Work closely with marketplace teams to improve:
• Product discoverability
• Conversion rates
• Sales velocity
• Marketplace profitability

Client Management

• Lead client discussions and performance reviews.
• Present campaign performance and growth opportunities.
• Build strong relationships with stakeholders.
• Translate business objectives into media and marketplace strategies.
• Handle escalations and drive resolution proactively.

Data, Analytics & Optimization

• Analyze large datasets and generate actionable insights.
• Build performance dashboards and reporting frameworks.
• Conduct funnel analysis and identify growth opportunities.
• Drive continuous testing across: Audiences, Creatives, Landing Pages, Bidding Strategies, Product Listings.
• Ensure delivery of client KPIs and business objectives.

Requirements

• Hands-on expertise in: Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, Myntra Ads.
• Preferred Agency experience.
• Experience managing Beauty, Fashion, Lifestyle, FMCG or D2C brands.