Performance Marketing Specialist

Spellzee; Tamil Nadu; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Spellzee is seeking a Senior Performance Marketing Executive who blends data-driven strategy with creative execution. You will drive customer acquisition on Meta and Google, and contribute to creative development—from audience insights to scripting and testing new angles.

The role emphasizes data-informed decisions, rapid experimentation, and hands-on execution. The ideal candidate has 2–3 years of hands-on performance marketing experience, strong copywriting, and the ability to act across

Qualifications

• Hands-on performance marketing experience across digital channels.
• Strong understanding of Meta Ads and Google Ads campaigns.
• Ability to write compelling ad copy and video scripts.

Responsibilities

• Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads.
• Independently manage a minimum monthly advertising budget of ₹5 - ₹10 Lakhs+.
• Monitor and optimise CPL, CAC, ROAS, conversion rates and lead quality.
• Develop audience, campaign and bidding strategies based on business objectives.
• Analyse campaign performance and identify opportunities to improve efficiency and scale.
• Understand platform algorithms, audience signals, campaign learning and optimisation mechanisms.
• Manage the paid acquisition funnel from campaign to lead and conversion.
• Develop creative concepts and advertising angles based on customer insights.
• Write compelling video ad scripts, hooks and marketing copy.

Skills

Performance marketing

Meta Ads

Google Ads

Creative thinking

Video scriptwriting

Analytics

A/B testing

Copywriting

AI tools

Campaign management

Lead generation

Tools

Ads Manager

AI tools

Job description

Spellzee is looking for a Senior Performance Marketing Executive who combines strong performance marketing expertise with creative thinking and hands-on execution.

You will be responsible for driving customer acquisition across Meta and Google, while also contributing to the creative process—from identifying audience insights and developing concepts to writing scripts, creating video content and testing new advertising angles.

This role is ideal for someone who understands that great performance marketing is a combination of data, creativity, customer psychology and execution.

Key Responsibilities:

Performance Marketing

• Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads.
• Independently manage a minimum monthly advertising budget of ₹5 - ₹10 Lakhs+.
• Monitor and optimise CPL, CAC, ROAS, conversion rates and lead quality.
• Develop audience, campaign and bidding strategies based on business objectives.
• Analyse campaign performance and identify opportunities to improve efficiency and scale.
• Understand platform algorithms, audience signals, campaign learning and optimisation mechanisms.
• Manage the paid acquisition funnel from campaign to lead and conversion.

Creative & Content

• Develop creative concepts and advertising angles based on customer and market insights.
• Write compelling video ad scripts, hooks and marketing copy.
• Plan and coordinate short-form video advertisements.
• Be comfortable shooting simple marketing videos and appearing on camera when required.
• Work with designers and editors to create, test and iterate advertising creatives.
• Identify winning creative patterns and develop new variations.
• Use AI tools effectively for research, ideation, scripting, content creation and creative testing.
• Understand Spellzee's products, customers and competitive landscape.
• Research customer behaviour, market trends and competitor strategies.
• Develop audience-specific messaging and creative approaches.
• Identify customer pain points and translate them into compelling marketing communication.
• Continuously experiment with new hooks, formats, offers and audience segments.

Analytics & Growth

• Track and report campaign performance with clear insights and recommendations.
• Connect marketing performance with admissions and revenue.
• Work closely with Sales and Product teams to improve lead quality and conversion.
• Conduct structured A/B testing across creatives, audiences, landing pages and campaigns.
• Make data-driven decisions while maintaining strong creative judgement.

What We're Looking For

• 2–3 years of hands-on Performance Marketing experience.
• Proven experience managing ₹10 Lakhs+ monthly advertising budgets.
• Strong hands-on expertise in Meta Ads and Google Ads.
• Strong understanding of paid acquisition, lead generation and conversion funnels.
• Good knowledge of search advertising, audience targeting, attribution and conversion tracking.
• Strong analytical and problem-solving skills.
• Good understanding of digital advertising platforms and their algorithms.
• Strong copywriting and video script-writing ability.
• Comfortable creating and shooting basic video content.
• Practical experience using AI tools for marketing and content creation.
• Strong understanding of consumer psychology and digital marketing trends.

The Person We're Looking For

We want someone who is creative, analytical, curious and highly hands-on.

Someone who can look at a product and ask:

Who is the right audience?

What problem are they facing?

What message will make them stop scrolling?

What creative should we test next?

Why is this campaign not working?

What can we do differently?

You should enjoy experimenting, learning quickly and challenging conventional approaches.

You should be comfortable moving between Ads Manager, Google Ads, analytics, AI tools, a script document.

What We Value

Creative Thinking + Data-Driven Decision Making + Strong Execution + Ownership

If you want to simply manage campaigns based on instructions, this role may not be the right fit.

If you want to understand the product, understand the market, create compelling ideas, experiment and directly contribute to business growth, we'd love to hear from you.