Paid Media Specialist- Mumbai

P.Labs Ventures; Mumbai; On-site; INR 3,600,000 - 6,000,000; Full time

Job summary

P.Labs Ventures in Mumbai is seeking a detail-oriented Paid Media Specialist with 2–4 years of hands-on experience managing campaigns across Google Ads and Meta Ads. You will plan, launch, and optimize activities, monitor budgets of ₹3–5 Lakhs per month, and report performance metrics.

The role emphasizes keyword research, audience targeting, A/B testing, and collaboration with creatives to improve ROI. Strong Excel and PowerPoint skills are needed to prepare dashboards and client presentations,

Qualifications

• 2–4 years of experience in Paid Media
• Hands-on experience with Google Ads and Meta Ads
• Exposure to multiple accounts/brands is beneficial

Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads and Meta Ads platforms.
• Handle monthly ad budgets ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
• Monitor campaign performance and optimize regularly to improve ROI and efficiency.
• Track and analyze key metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
• Conduct keyword research, audience targeting, retargeting, and bidding strategy implementation.
• Prepare performance reports, dashboards, and presentations for internal reviews.
• Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
• Identify trends, insights, and opportunities to scale campaign performance.
• Ensure proper campaign structuring, naming conventions, and account hygiene.
• Support testing initiatives including A/B testing of creatives, audiences, and campaign objectives.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Looker Studio

Campaign management

Ecommerce campaigns

Lead generation

Communication

Data analysis

Education

Graduate / Postgraduate in Marketing, Business, or related field

Tools

Looker Studio

Job description

Job Title:

Paid Media Specialist

Location:

Mumbai

Experience:

2 to 4 Years

Education:

Graduate / Postgraduate in Marketing, Business, or related field

About The Role

We are looking for a detail-oriented and performance-driven Paid Media professional with hands-on experience in managing campaigns across Google Ads and Meta Ads platforms. The ideal candidate should have a strong understanding of campaign execution, optimization, reporting, and performance metrics. This role requires someone who can manage monthly ad spends effectively, analyze campaign performance, and contribute to business growth through paid media initiatives.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads and Meta Ads platforms.
• Handle monthly ad budgets ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
• Monitor campaign performance and optimize regularly to improve ROI and efficiency.
• Track and analyze key metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
• Conduct keyword research, audience targeting, retargeting, and bidding strategy implementation.
• Prepare performance reports, dashboards, and presentations for internal reviews.
• Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
• Identify trends, insights, and opportunities to scale campaign performance.
• Ensure proper campaign structuring, naming conventions, and account hygiene.
• Support testing initiatives including A/B testing of creatives, audiences, and campaign objectives.

Required Skills

• 2 to 4 years of relevant experience in Paid Media only.
• Strong hands-on expertise in Google Ads and Meta Ads (mandatory).
• Exposure to LinkedIn Ads will be an added advantage.
• Good understanding of digital advertising metrics: CTR, CPC, Conversion Rate, CPM.
• Strong Excel skills for reporting, data analysis, and performance tracking.
• Good knowledge of PowerPoint for client/internal presentations.
• Strong analytical and reasoning skills.
• Basic understanding of campaign optimization techniques and budget pacing.
• Good communication and coordination skills.
• Ability to manage multiple tasks in a fast-paced environment.

Preferred Profile

• Candidate with hands-on experience managing performance campaigns independently.
• Exposure to handling multiple accounts or brands is preferred.
• Immediate joiners or candidates with shorter notice period preferred.

Behavioral Traits

• Analytical and detail-oriented
• Proactive and eager to learn
• Ownership mindset
• Result-oriented approach
• Strong problem-solving skills

Growth Opportunities

• Opportunity to work on growing brands and performance-focused campaigns
• Exposure to multi-platform media buying strategies
• Career progression into Senior Paid Media / Performance Marketing roles
• High learning and ownership environment

Skills: meta ads,client management,google ads,campaigns,ecommerce campaigns,looker studio,lead generation,communication